Zurich’s Brand Transformation📃; Hear From The Gate’s Leadership💼; Events Are Back🏟️

Issue #15 | 23.09.2024

If you are looking for inspiration for your Monday reading list📖... look no further. Scroll below for a quick catchup with things that went down in the advertising world last week.

📄Inside Zurich's Brand Transformation 

After five years in her role we caught up with Insurance giant Zurich Insurance 's group chief customer officer Conny Kalcher to discuss her strategy to transform the 150-year-old brand using emotion, empathy and optimism. Read here.

🏟️Why Live Events Are Booming

Fail to get an Oasis ticket, in the second ballot? Join the queue. In-person events are hotter than hotcakes, with the most recent IPA Bellwether reporting that for the second quarter of the year events continued to be the best-performing mode of marketing in terms of budget expenditure. The global events market is predicted to double to a value of £650 billion by 2035. So what's driving this growth and how are brands exploiting it? We find out. Read Now.

💼The Gate London's Leadership Open Up On Plans Post MBA Stack Merger

As they forge ahead with a unified vision and expanded team, we speak with CEO Jamie Elliott , chairman Stephen Maher, chief creative officer Lucas Peon and chief strategy officer Kit Altin about The Gate London ’s commitment to innovative, impactful work that is set to elevate its position in the industry. Read here.

🏥How Health Marketers Are Driving A Revolution In Women’s Healthcare

It's been well documented that there's a huge gender health gap across the world, where many women receive poorer healthcare than men. But have we reached a tipping point where society is closer than ever to closing the women’s health gap? We sat down with Weber Shandwick Health and some health marketers to discuss what can be done to change the classic definition of women’s health, raise the stakes, drive action and better health outcomes. @L Jasmine Kim from Samsung Electronics , Marci El-Deiry from Philips , Daria Costantini from Bayer , Claudia Calori from Philips , Jessica Canton from Bayer; and Rachael Pay , Laura Schoen, Damini Sayal Khosla , Jamie Dowd - from Weber Shandwick  - share their insights. Read here.

🥲From Factory Floors To Tear-Jerking Campaigns: Becky Verano’s Reckitt Triumphs

Becky Verano , Reckitt ’s global VP of creativity, takes us behind the scenes of her 28-year journey, revealing how Dettol’s pandemic response and Vanish’s autism campaign managed to bring tears to her eyes. With a career that proves marketing isn’t just about selling but also about making a real impact, Verano’s stories show that even industry veterans can get choked up over a great campaign. Read here.

👋Meet VML UK's New CCO Ryan McManus

Ryan McManus was appointed chief creative officer of VML UK following the merger of VMLY&R and Wunderman Thompson in May this year, taking charge of its 250-plus strong creative department. We ask him why he took the job, what he's most proud of, and from where he finds his inspiration. Read here.

🎨My Creative Life According To BMB's Pim Lai

The latest subject of our ongoing series to explore the inspirations of adland's creative leaders brings us to Pimwadee (Pim) Lai who explains why the always stunning Cheow Lake in Thailand is a place she can't help but be in awe of, as well as drawing on the work of M.C. Escher and Daniel Keyes. Read here.

✨From Rap Battles To Pig Farms: One Grey London Copywriter's Creative Journey Inspired By Tony Cunningham

Inspired by the late Tony Cunningham, Cameron Sutherland of Grey London shares how the principles of hard work and having fun have fueled his creative drive. From crafting PETA's striking 'Pig Farm' to the playful 'Wonderfully Different' Pringles campaign, Sutherland reveals how Cunningham’s influence and his Watford Advertising Course experience have shaped his innovative approach. Read here.

🤖The Rise Of Intelligent Experiences 

With all the potential that generative artificial intelligence brings, Huge chief executive Lisa De Bonis explains the potential competitive advantage the technology will bring to experience design for brands. Read here.

That's it for this week.... see you Friday!

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