Experian Marketing Services

Presenting: Experian Wrapped – our greatest hits of 2024! ✨🎶 From chart-topping moments to standout collaborations, this year was music to our ears. Ready to hit repeat in 2025? #Wrapped2024

#CES2025 is almost here! Let's make this year unforgettable—don't miss the chance to connect with us one-on-one. ✨ Book your meeting today—we'd love to connect and explore new opportunities together. 🤝 Book now ➜ https://lnkd.in/eTsE79Y3 #CES2025 #ExperianMarketingServices #AdTech #MarTech

Publishers are under pressure as search and social referral traffic decline, consumer privacy expectations are on the rise, and advertisers demand high-quality inventory. Publishers must know how to use their first-party data to remain relevant in advertising.     In our latest Ask the Expert Q&A series, Rohit Bhatia, Head of Product at Amazon Publisher Cloud (APC), shares how APC overlays publishers’ unique first-party signals with Amazon Ads insights and Experian identifiers to reach high-intent audiences at scale.    Please read our full conversation here ➡️ https://lnkd.in/efw6Wg-m

We’re excited to share that we have expanded our collaboration with Madhive! 📺 🎉  Local TV advertisers can now optimize campaign ROI and extend reach using Experian’s syndicated audiences in Madhive’s Data Marketplace. This partnership enables precise connected TV(CTV) targeting with comprehensive audience segments. Discover how advertisers are achieving up to 10x the reach compared to other marketplaces! Read our press release featuring insights from Ali Mack, Vice President of AdTech at Experian Marketing Services, and Luc Dumont, SVP of Business Development at Madhive: https://lnkd.in/ecYJdqet   #CTVadvertising #Personalization #Experian 

As signals, like third-party cookies, fade, ID bridging emerged as a way for the supply-side to offer addressability to the demand-side. With the new IAB Tech Lab OpenRTB 2.6 specifications, connecting user signals across devices is getting clearer—and more transparent—for everyone involved. 👉 Swipe to learn how ID bridging works. Read our full article by Budi Tanzi, VP, Product, for a closer look at how the latest IAB OpenRTB specifications set up the advertising industry for more transparent and effective practices → https://lnkd.in/eC6pF_jZ

#CES2025 is almost here 🎰🎲, and we’re ready to explore the top trends shaping 2025. From staying addressable amidst changing privacy rules to commerce media partnerships and embracing curation, there’s a lot to keep an eye on. 👀 Get the full scoop on four themes to watch for in our latest article → https://lnkd.in/eXMq2PPS

We’re thrilled to share that Experian’s identity graph is now integrated into Perion’s advertising solutions, boosting cross-channel targeting and campaign precision.   This integration enhances Perion Network’s cross-channel and cross-device capabilities, including the SORT® platform, which uses privacy-safe signals to optimize performance across CTV and the web.   Read more from Tal Jacobson, CEO of Perion, and our very own Ali Mack to discover how we’re driving smarter, more personalized marketing strategies that deliver real results: https://lnkd.in/esG6JisF   #CTVadvertising #Experian

With evolving privacy regulations and shifting consumer expectations, advertisers must adopt future-ready strategies based on trust and first-party data.  🔐📊   In our latest Ask the Expert series (recorded prior to Experian acquiring Audigent), Greg Williams, President of Audigent, and Crystal Jacques, VP of Sales at Experian, share insights on how using first-party data and contextual targeting lays the foundation for smarter, privacy-safe advertising.    Read our latest article to discover how Experian Marketing Services and Audigent, a part of Experian, enable marketers to create more relevant consumer experiences while prioritizing consumer privacy. #FirstPartyData #MarketingStrategies #Experian

Kick start Q1 with confidence using Experian's top 10 must-target audiences 👥✨ Whether you're targeting small business owners, weekend travelers, or new movers, our data-driven audience segments are designed to support your campaign planning at every step. It’s time to start the year strong— read our latest article here ➡️ https://lnkd.in/eZiT2-EG #AudienceTargeting #Q1Campaigns #DataDrivenMarketing #ExperianAudiences

Netflix shows like “Emily in Paris” have fans flocking to places like Place de I’Estrapade in Paris, where Emily’s iconic apartment is located. According to AdExchanger, that's "set-jetting"—when viewers become travelers, and connected TV (CTV) becomes the first touchpoint in this exciting journey. 📺   At Experian, our Digital Graph empowers CTV advertisers to tap into this trend by precisely unifying fragmented digital identifiers across devices to households and individuals. This means delivering personalized, timely ads that inspire action right when viewers are most engaged.    How are you evolving your CTV strategies to capture this new wave of travelers?    #SetJetting #CTVAdvertising #DigitalMarketing #Experian #AdTech #Traveling