MMR Research

Ever tried a pickle-flavored chip? 🥒. With Mainstream Weird, the snack aisle is getting wonderfully unpredictable. Unconventional flavors and textures are reshaping what we think of as ‘snackable’. Discover what’s driving this quirky trend and many more in our Growth Spaces Quarterly Edition Two eBook: https://hubs.la/Q02-w7Sx0

In Episode Five of Impact Makers, we dive into the age of adventurous consumers and bold innovation. Your hosts, Andrew Wardlaw and Caitlin McLean unravel what’s driving discovery in 2024, along with guests such as Nick Graham, Ex Insights & Analytics Lead for Mondelēz and PepsiCo, Shania Wilson from Together Agency, MMR’s sensory experts, Monika Bagle, Fiwany Wijaya, and Rachel Smith. This episode is packed with insights on balancing innovation and renovation. 🎧 Tune in now: https://hubs.la/Q02-wd590

At MMR, growth is a constant. Our tailored development programs are designed to meet the unique needs of every individual and team, from sharpening technical skills to cultivating leadership excellence.   Ready to thrive with us? Connect with our recruitment team today: s.robinson@mmr-research.com

“We need to recognize innovation’s value - not just from a consumer standpoint, but as a growth driver for businesses.” – Nick Graham In Impact Makers Episode Five, Nick reflects on his experience at Mondelez and PepsiCo, explaining why balancing core renovations with bold innovations is key to staying competitive. Learn how your brand can thrive in the Discovery Era by tuning in 🎧 https://hubs.la/Q02-vyZF0

Product Hub is the game-changer CPG brands need! Leveraging MMR Research's decades of expertise, our platform streamlines testing and uncovers insights to shape your next launch. Stay ahead of the curve - discover Product Hub today: https://hubs.la/Q02Xg4yy0 #ProductTesting #Innovation #ConsumerEngagement #CPGLeaders #ProductInsights

Snacks are the new thrill ride! From Deux’s energy-boosting ‘donut holes’ to the fiery heat of Doritos Roulette, snacking isn’t just about taste - it’s about experience. Explore how brands are going viral with bold, functional, and unforgettable products in our latest blog 👉 https://hubs.la/Q02-lJ0f0

‘The familiar is becoming extreme, and novel is becoming extremely extreme.’ Dr Mary Carunchia at PepsiCo speaks up for the Sensory Extremists in snacking – just one of 10 disruptive Growth Spaces explored in our latest FREE download: https://hubs.la/Q02Ykf2T0 ‘It’s an unstoppable trend and a way for consumers to break out of their adulting mode.’

Amazing day celebrating the 10th Anniversary of our own Annandale Distillery producing it's first, multi-award winning whisky! The success of the distillery is huge testament to the vision, creativity and skill of our owners David and Teresa, the hard work of the local team, and of course the foundational work MMR did to identify the right positioning and sensory profile for the Man O'Words and Man O'Sword products - a true money where our mouth is endeavour! The day came complete with requisite Scottishness (magnificent piper included), albeit the weather didn't play ball in that regard - with clear skies and an amazing sunrise over the nearby Solway Firth! Annandale Distillery MMR Research Huxly Global #sensorybranding #scottishwhisky

Discover the blueprint to an antifragile brand in our new REPORT 👉 https://hubs.la/Q02Xk7xX0. The Discovery Era brings fresh opportunities for brands ready to innovate and adapt. This report offers an inside look into evolving consumer expectations, ranking global and regional leaders who excel at creating meaningful experiences. Download now to guide your brand’s journey!

Closing out the year with #TMRE (The Market Research Event) this week in Orlando!! It’s my first time attending, and I couldn’t be more excited! ✨ So many great sessions on the agenda, but a few I’m especially looking forward to: 1️⃣ A Century of Curiosity: Procter & Gamble’s Kirti Singh on the evolution and future of insights. 2️⃣ Leadership, Impact & the Art of Storytelling: Stefania Gvillo from Domino's on the power of storytelling in driving insights. 3️⃣ The Science of Decision Making: Katy Milkman diving into how we guide behaviors effectively. It’s the perfect way to wrap up the year, and I’m excited to leave inspired with fresh ideas for 2025! 🎉 If you’re attending, let’s connect! Check out the full agenda below 👇 and let me know what you’re excited about! #TMRE2024 #Insights #MRX MMR Research Product Hub