Love spell for Rs 31,300: Magic or manipulation? New trend sparks heated debate among netizens

A "love spell" ritual gaining traction in Singapore has sparked intense debates across social media platforms. The controversial service, priced at approximately Rs 31,300 (S$500 or US$370), is being offered by Element Mustika, a Singapore-based company that brands itself as a “spiritual store.” The ritual promises to reunite estranged couples and help individuals win back their ex-partners through a special “bloodworm love spell.”

The 'Bloodworm Love Spell' Ritual

According to South China Morning Post, the ritual is performed by a Thai ajarn (teacher) named James, who claims to be the only practitioner in Thailand capable of conducting the spell. With over 20 years of experience, James asserts that the secret knowledge of the ritual was passed down through his family’s lineage and ancient texts. Those seeking the service are asked to provide photographs and personal details of their intended targets, after which they are instructed to “wait” for the spell to take effect.

According to Element Mustika, the spell’s effectiveness has earned James a strong reputation among his clientele, particularly in China, where similar services are highly valued. To provide assurance of authenticity, the company promises to deliver photos and videos of the rituals, clearly showing the use of the clients' and their partners' images. This is in stark contrast to reports of fraud involving similar services in China, where scammers have been known to offer generic footage or staged rituals to deceive customers.

Scams and Fraud In The Industry

While some have praised the service, believing that it can improve their love lives, others are highly skeptical. A 2022 incident in Shanghai, where 10 people were arrested for orchestrating "black magic reunion rituals" and scamming a woman of 13,000 yuan (about Rs 1.5 lakh), has raised alarms about potential exploitation. Similarly, a Beijing court sentenced a woman to three years in prison for defrauding an individual of 7,800 yuan (around Rs 1,000) with promises of helping her reunite with an ex-partner.

Mixed Reactions On Social Media

Despite such cautionary tales, the service continues to attract interest. On Reddit, the listing has generated mixed reactions. One user remarked that such rituals are “unfortunately and oddly” popular in Singapore, noting that “desperate people from all walks of life still purchase these services in this modern era.”

Another commenter observed that younger, “free-spirited” individuals seem particularly drawn to these rituals. However, a third voice expressed concern, saying, “Heartbroken or lovestruck individuals will do anything, sadly. It is despicable that people capitalize on this vulnerability.”

The popularity of this service raises important ethical questions about preying on vulnerable individuals in desperate emotional states. While some clients claim that the rituals drastically improved their relationships—citing instances where their partners returned to them after breaking up with someone else—the practice remains contentious, with many wondering whether such services are exploiting emotional vulnerability for profit.