ARISE GTM

Revenue Operations isn't a strategy. It's been born from cause and effect. The cause is a lack of operational excellence, a keystone of business excellence but not a change maker, caused by the focus on rapid growth rather than sound business governance during the recent investment bubble because that is what it was: a bubble. The effect is that now people need to "course correct" and revert to pre-bubble business applications. #RevOps really is a band-aid reaction to correct what has been fundamentally wrong for some time. In fact, the growth-at-all-costs mindset is a direct killer of internal alignment, where the shareholder has more sway over the business than the owners do, and business unit leaders end up focused on unrealistic growth requirements and teams fracture. This has historically always been a bad position to be in. Now, we need RevOps—we do. But it doesn't give you a competitive advantage, which is why it's not typically classed as a strategy. It's operational excellence, and anyone can become operationally efficient. So many #gotomarket strategies fail because business leaders have moved away from unified business strategy to core competencies and units of excellence when, structurally, #GTM has always been a "whole-of-company" endeavour. Operation Excellence would have sat squarely inside that circle of influence. The "strategy" itself is always the sum of all parts, not some parts, which is why, under a strategic umbrella, sales have tactics, marketing has tactics and so on. Customer-facing teams employ tactics to help deliver the business strategy, which roles up into your #gtmstrategy. If competitive advantage is the key focus of strategy, then you have to make trade-offs. One business cannot simply be excellent in everything it touches, and the customer is the business, so focusing on how you serve your segment(s) best in relation to the competitive landscape helps you win. Are you focused on your 2025 GTM strategy? I'm launching a 30-day accelerator for # SaaS and #fintech GTM teams that want to reduce #CAC and increase #etention, #expansion and #upsell-cross-sell opportunities. For more information, check out the linking the comments. #arisegtm #gotomarketexcellence

We're launching a brand new website this week to reinforce our new branding and positioning. We're also launching a 30-day #GTM accelerator for #b2b #saas and #fintech #startups. Guaranteed results and a specific timeframe, choose from fixed price or performance-based payments. Advantageous pricing for bookings pre-Christmas. Try the QR code on the image for more information, and I'll share the link in the comments below. #arisegtm #gotomarketstrategy #gtmaccelerator

I've been making the odd mention of my book coming out next Spring, published by Wiley, a leading international publisher of Business Books. This is the cover they're working on, and the final version will be with me in the next week or thereabouts so its getting there - as is my final submission date eeeek!!! To prepare for its release, I have had to create a whole raft of supporting materials as it's really a guidebook for executing a hashtag #gotomarket strategy called The ARISE Go-To-Market Methodology® I created in 2019. The book is for founders, marketers, sales reps, customer success and product professionals and focuses heavily on alignment and how to achieve it to drive your flywheel forward. To be honest, I feel like 15 years of #GTM experience in its varying forms is culminating here and the next 3 or 4 months will fly by while I work on building the strategy out as a product for release in January. I'm super grateful to Wiley for picking this up, as they know their audience and believe in me and the book, and I am lapping that compliment up right now. So, if you want to discover just how you can plan and execute an aligned go-to-market strategy as a business leader or as a team member, this one is for you. A link to pre-register is in the comments, and I'd be grateful for all and any support. As a bonus, anyone who does sign up will receive a discount code for the book, access to the online resource centre and some of the special pre-launch and post-launch online events. #author #gotomarketstrategy #arisegtm

To our friends and connections, happy Diwali #arisegtm #diwali

Hey Guys, Wishing you all a happy Halloween from the team at ARISE GTM. #halloween

It's strategy season, and you should be knee-deep in thoughts of how you go for success in Q4 and then in 2025. I got to thinking about where I see #founders and #cmos go wrong, and that's because of a lack of a segment hypothesis, so I wrote this article. If you don't use it when setting outcome expectations, this may be the article you need right now. #arisegtm #gtmstrategy #gotomarket

Our team are trying out a little humour in the social posts, sorry #cmos #marketing #gtm

#cmos at the beginning of the #gtm season Q1 vs #cmos at Q4 #marketinghumour

Are you a #cmo? How did you spend your summer... #arisegtm #arisegotomarket #gtmstrategy

We’ve just updated our Page. Visit our Page to see the latest updates. Digital BIAS is now ARISE GTM and here's why >>>> Four years ago, during COVID, whilst working from home, Paul Sullivan created the ARISE Go-to-market Methodology®, and as you can see, registered the trademark. Six years ago, in 2018, while speaking at an event in Madrid, he met Marc Cohen, the Director of Retail Studies and Professor at Columbia Business School, where he taught a retail management MBA. We stayed in touch and recently collaborated using the Columbia MBA framework to create a Go-To-Market mini MBA. It has been signed off for Continuous Professional Development (CPD) points and will be launched in early 2025. ARISE GTM Mini MBA will be the course title. Last week, Paul Sullivan signed a publishing contract with Wiley, considered one of the world's leading publishers. Wiley specialises in publishing academic works, and the book will be focused on the ARISE GTM Methodology®. The release date is April 2025. Yesterday, we launched our ARISE GTM engine for teams on #HubSpot. This powerful product marketing engine combines product marketing, sales enablement, and customer onboarding in a single tool. It has 151 KPIs as standard across marketing, sales, customer success, people and finance and can be cloud-deployed into your portal for immediate impact. As you can see, the thread that connects these updates is the ARISE GTM brand, and as such, we are rebranding the agency to ARISE GTM at www.arisegtm.com We appreciate your support and reaffirm our commitment to continually improving our processes, skills, and recruitment to better partner with you.