fairlife, LLC

Celebrate the holidays with fairlife! We've launched our 6th annual holiday campaign, featuring two beloved traditions - hot chocolate and fairlife & cookies. Watch for our festive new creative across TV, audio, digital, and social media as we celebrate the taste and joy of the season with fairlife ultra-filtered milk.  🥛 ❄️ Learn more: https://lnkd.in/gHQEZHfQ #fairlifeholidaymoments  

Progress continues on our new 760,000 sq.ft state-of-the-art facility in Webster, NY. Recently, Tim Doelman, Nicholas Adamson, and Michael Sanders were on site as one of the largest cranes on the East Coast worked to put the pieces in place for what will be our automated storage and retrieval system. This system is designed to efficiently deliver fairlife’s great-tasting, nutrition-rich products to consumers nationwide, reflecting our commitment to innovation, quality, and customer satisfaction.   We are thankful for the support of the Town of Webster and all our valued partners that make this possible. The Haskell Company, Tetra Pak, Krones, Shibuya Hoppman, E80, Le Chase Construction, O’Connell Electrical, Crosbie-Brownlie, Postler & Jaeckle, Constour Steel, Centimark Roofing, Rochester Gas & Electric, Zoladz Construction Co. Inc, Flagship Tilt Wall LLC, JF Ahren Co, Raymond E Kelley, A.R. Pierrepont Co Inc, Van Putte Landscape, Greater Rochester Enterprise, TYLin, and Fabcon Precast LLC. 

We are excited to partner with No Kid Hungry’s “Food is the Most Important School Supply” fall campaign to help ensure kids receive the nutrition they need to thrive. As kids return to school, far too many students may miss the most important school supply: nutrition. With a mission to nourish the modern world, working with partners like No Kid Hungry to increase access to nutrition for all is what fuels us! This fall, let’s all work together to ensure hunger has no place in the classroom and that all students can focus on what truly matters: learning and dreaming big. Learn more at: www.nokidhungry.org

The Core Power “Champion Your Recovery” campaign brought two Silver Effie Awards back to Chicago last week!   “As a global standard for effective marketing, these awards spotlight on our team's hard work and dedication to delivering results,” said Erica Rosskamm, Marketing VP. Congratulations to Aarti Nagaraju, Brad Gruen—and our creative partners at Doner for making this achievement possible.   "Champion Your Recovery,” a campaign designed to challenge tropes about protein drinks and fitness recovery, was recognized in multiple categories.

Since 2017, our fairlife grant program has been helping grassroots organizations grow their efforts and make a real difference in their communities. To date, we have awarded more than $1 million to support 170+ incredible organizations working hard to improve nutrition access and fight food insecurity. Read more in our 2023 Stewardship Report: https://bit.ly/3QuhLYd

This expansion is a significant step forward in fairlife's journey as we continue to nourish even more communities with our products. We are grateful for the warm welcome from the Webster community. Thank you for being part of this milestone!

Today, Governor Hochul, The Coca-Cola Company, and fairlife, LLC, a fast-growing ultra-filtered milk brand committed to changing people's lives through nutrition, celebrated the groundbreaking ceremony of fairlife's new production facility in Webster, NY. This $650 million expansion, the largest dairy processing facility in the Northeast, will require 80,000 cows to process 5 million pounds of milk daily. In addition to an abundant supply of quality milk, the Greater #RochesterNY region was selected because of its strategic location close to major markets and highly skilled workforce with expertise in food and beverage manufacturing. fairlife aims to create the most technologically advanced facility in the world and benefit agribusiness throughout the entire region. This groundbreaking marks a significant milestone in the company's mission to provide high-quality, nutritious dairy products to consumers. "Greater Rochester Enterprise continues to support fairlife, facilitating connections between the company's leaders and key regional stakeholders from business, community, and academia. This collaborative effort aims to pave the way for a successful launch and further strengthen the ties between fairlife, the community and the Greater Rochester, NY region's thriving food and beverage manufacturing sector.” #ROC #GreaterROC #fairlife Read the full release here: https://bit.ly/3Jqv346

Core Power, the longstanding official protein drink of team USA, is proud to announce a multi-year partnership with Olympic Gold Medalist swimmer and long-time fan, Katie Ledecky.  Katie embodies our commitment to recovery and will inspire athletes everywhere with her authentic story. Watch out for our new "Champion Your Recovery" campaign this summer–featuring Katie's training journey and her trust in Core Power to replenish, rebuild, and refuel. "Core Power has been part of my routine for years," says Ledecky. "It's got everything I need to recover and prepare for my next session." Read more about the partnership and Core Power here: https://lnkd.in/eX47PnW #ChampionYourRecovery #TeamUSA #Olympics

fairlife, LLC has become an industry leader through innovation, always looking for exciting new ways to create a culture of better.    And they've done it yet again!   The dairy-based product manufacturer has launched Child Care employee benefits! - leveraging the power of the largest Child Care platform in the country to help its working parents find care no matter where they live, or when they work.   Welcome to TOOTRiS, fairlife, LLC!

Core Power, the longstanding official protein drink of team USA, is proud to announce a multi-year partnership with Olympic Gold Medalist swimmer and long-time fan, Katie Ledecky.  Katie embodies our commitment to recovery and will inspire athletes everywhere with her authentic story. Watch out for our new "Champion Your Recovery" campaign this summer–featuring Katie's training journey and her trust in Core Power to replenish, rebuild, and refuel. "Core Power has been part of my routine for years," says Ledecky. "It's got everything I need to recover and prepare for my next session." Read more about the partnership and Core Power here: https://lnkd.in/eX47PnW #ChampionYourRecovery #TeamUSA #Olympics