Pickle

There are thousands of early-stage startups attracting buzz and record funding—but which ones have the strongest potential to become category leaders? The Information answers it with this year’s list of Most Promising Startups—featuring Pickle among them!🎉🚀 “When Sabrina Carpenter appeared in a polka dot dress in her taste music video, the dress sold out in stores, but savvy shoppers turned to Pickle. The company has a solid wedge in the New York City fashion scene and is building up supply in Los Angeles. Local rentals are especially convenient on Pickle because users can pick up garments in person or have them delivered by DoorDash, but the option for long-distance delivery means growing markets like Miami and Chicago are not left out. Pickle is using just the right amount of AI by automatically scanning images uploaded by prospective lenders and adding tags to facilitate searches.”

Our co-founder and COO, Julia O'Mara, took the stage at Harvard Business School for its annual Retail and Luxury Goods Conference 👇🏻 …weighing in on the rise of re-commerce, peer-to-peer rentals, and what it means to shape a future of retail that’s more circular 🌎, accessible 👜, and, well, fun 💃.

It’s official! We’re thrilled to announce the launch of our South Asian rental collection in partnership with Aayka Fashion, a female-founded brand known for its modern, artisanal, and luxe-yet-accessible South Asian occasion wear—featured in Harper's Bazaar, Vogue, and beyond. The Pickle x Aayka collection includes 30 unique styles, each crafted by Aayka’s first-generation South Asian founders. Every choice—from functionality and color palette to materials—was made with fashion-forward twenty- to forty-somethings in mind, while keeping cultural authenticity and respect at the forefront. Think no-fuss pre-pleated saris, travel-friendly lehengas, bold, vibrant fabrics, and adjustable, body-inclusive silhouettes. Plus, there’s jewelry and coordinating sets for couples. It’s all available at Pickle’s West Village store or in-app, with rentals starting at less than $150/week. The TL;DR ‘why’ behind our partnership? We couldn’t ignore the growing demand in our respective communities (no matter their background) for South Asian occasion wear rentals. We heard the shared sentiment: excitement about the fashion, but uncertainty about where to start—what to wear, how to style it, and the costs, especially for one-time outfits. That’s where the Pickle x Aayka collection comes in. It’s all about making high-quality, modern South Asian fashion more accessible, affordable, and easy to navigate. For more details on the collection and tips for nailing South Asian wedding attire, check out our blog: https://lnkd.in/gssfz-HZ To rent: https://lnkd.in/gSvKs6Kn #weddings #rentals #weddingfashion #fashionrentals #Pickle #rentalmarketplace

The future of the fashion side hustle is very much here with Pickle. “With the rise of resale, customers now buy clothes safe in the knowledge that they can resell them at a later date to make up to 80-100% of their value back. But with peer-to-peer rental, they can make back up to 200% or more of the value of the clothing.” – Danny Parisi, Sr. Fashion Reporter, Glossy https://lnkd.in/gxZJJiFJ

Run, don’t walk! One of the most enviable rental closets just dropped on Pickle. Fashion legend Danielle Bernstein of WeWoreWhat LLC 's rental closet is live—and Glossy was there to cover it: https://lnkd.in/gxZJJiFJ This weekend, we teamed up with Danielle to host a sample sale at our West Village store with more than 1,000 of her favorite pieces. With over 1,500 RSVPs, lines around the block, and items literally flying off the racks, it was no doubt a hit! We’re thrilled to launch Danielle’s rental closet, featuring 60+ more of her coveted looks—available for rent in-store and on the Pickle app—from ALESSANDRA RICH to Mirae Paris: https://lnkd.in/gGCpPDCQ With gala season, work events, and fall weddings in full swing—and holiday parties just around the corner—don’t miss out on one of fashion’s most widely followed fashion blogger's closets!

Wedding season is (still) in full swing, and with it comes sourcing multiple outfits (cue the one-time wears!)—whether you’re the bride, a guest, in the bridal party, etc. PIX11 and NY Living just spotlighted the ultimate (and ridiculously easy) fashion hack: rentals! From Pickle’s designer dresses and chic accessories to Verstolo's stunning diamonds, it’s all about looking your best and experimenting with personal style—at a fraction of the price. Check it out: https://lnkd.in/g7fDJSAU Thank you to Madison Kahn for lending our founder, Julia O'Mara, her Retrofête gown and Prada Group shoes for the segment. A great example of the magic of Pickle's circular marketplace! You can check out Madi's closet here: https://lnkd.in/gcbuYqxu

Our co-founders Brian McMahon and Julia O'Mara recently joined Partner Path's podcast to share how they built and grew Pickle from the ground up (from learning how to code and being the on-demand courier service to raising capital from Craft Ventures and FirstMark). They cover dream collaborations and drone deliveries to expanding markets and laying the groundwork for Pickle’s organic virality! Listen up🎧 https://lnkd.in/ewnaTzYH

We couldn’t help but notice the several brands “breaking” Pickle with their skyrocketing demand for wedding guest season. Over the past couple of months, rental offers spiked for brands like Acler (+300%), Zimmermann (+257%), Amanda Uprichard  (+214%), Asta Resort (+152%), Anna October (+110%), and more. Catch the full list of Pickle’s emerging stars in our 2024 Wedding Fashion Trends Report: https://lnkd.in/gVDkpgfF

Meet Pickle’s MVPs — the most in-demand items among our top categories for wedding guest dresses (bonus: they’re ranked by highest cost savings): https://lnkd.in/gVDkpgfF A preview... 1. Long dresses: CHRISTOPHER ESBER Contrast Sheer Panel dress (retail: $1500) Rent: $55/week 2. Handbags: Christian Dior Couture Key Bag (retail: $7,500) Rent: $160/week 3. Cocktail Dresses: Maticevski Suffix Dress (retail: $2,300) Rent: $150/week #Fendi #Dior #ChristopherEseber #Maticevski #Bottega #AyaMuse #Prada #Acler #MirrorPalais #AguaBendita #SelfPortrait

Our co-founder and COO, Julia O'Mara, joins Natalie Abboud’s She Ventures Forward podcast to discuss everything from resisting the need for external validation when starting a business, to how she and Brian McMahon bring their D1 athlete mentality to growing Pickle, to how the Pickle community—unapologetically cheesy but true—motivates and uplifts her (and so many other women!).  It’s an inspiring listen—Spotify: https://lnkd.in/gURggQ7V Apple Podcasts: https://lnkd.in/g97Ht-Hz #femalefounder #vc #fashion #marketplace #fashionmarketplace #ecommerce #recommerce #startup #pickle