Comscore, Inc.’s Post

🔥🔥Rehearsing in the Google Dublin offices and pumped to join the Think Measurement: Meetup on March 26th & 27th! 🔥🔥 Our team at Optimics is prepping a killer case study on enhanced conversions with a guest speaker from BBG. We can't wait to share our insights and spark some epic discussions! Are you joining the event? DM me - looking forward to catching up with fellow marketing measurement rockstars! #ThinkMeasurement #WeAreOptimics #MarketingMeasurement #EnhancedConversions #CaseStudy

This just in: Ovative is a Google Agency Excellence Awards finalist! We're a finalist for the Measurement Solutions category, recognizing agencies driving long-term growth with durable measurement and audience solutions. At Ovative, we don’t just track data, we redefine success. How? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Learn more about our EMRge™ technology: https://bit.ly/4ewGYv0

Hello! 👋  Petri Kokkonen and Mario Gebers will head to the Admanagerforum's Summer Summit in Munich, in just a few weeks! 🇩🇪 Is Google Topics API still a topic to follow? Especially now that Google turned down the dawn of 3rd party cookies? Petri Kokkonen will share concrete insights and hands-on findings on how certain topics have an impact on publisher eCPMs and revenues.    Additionally, we're eager to discuss the latest trends in digital media monetisation, including ad revenue reporting, real-time performance analytics, and header bidding management. See you soon in Munich! 🚀 #admanagerforum #digitalmedia #monetisation #yieldplatform #relenvatyield #relevantdigital

Empowering businesses with actionable insights that drive success! At ADG Research, we don’t just analyze – we transform. #BusinessTransformation #InnovateWithADG #DataToAction #ResearchExcellence #AchieveMore #ADGImpact

Excellent talk about leveraging Google AI tools to go beyond measurement and predict media effectiveness, and how to unlock growth at board level. It even features the amazing Tom Greenhalgh! See here: https://lnkd.in/en7EkCvi

📣ATTENTION📣 This is a must read for anyone looking to move their business forward! Grace Letley, Head of Strategy, iProspect UK, and Elizabeth (Libby) Darley, Head of Planning, iProspect UK, discuss why best practice isn’t the solution during times of uncertainty. #dentsuUK #Experimentation #BestPractice

Download NewDigitalAge’s Foresight Report for Terence Kawaja’s candid points on how the ad tech landscape needs more critical thinking and discernment on unproven trends and outlines which three might have the biggest impact on big tech. https://bit.ly/42AiNXP

🔊 Did you miss our last Permutive's webinar ? What are the current challenges for publishers and sales houses/marketers? 👉 Understanding how to activate 100% audiences as a publisher 👉 Mastering the work with many different IDs 👉 Easily integrate and process data from external sources 👉 Collaborate with data clean rooms ..... Just some of the topics of the last few weeks 🗣 . ✅ Chloe Grutchfield and Andy Sharkey provide answers in "Collaboration Reimagined"! In this webinar we explain how to do this with Permutive as an audience platform. Link ▶ https://lnkd.in/dXdRxTM7 #dcr #dmp #cdp #datalake #dataplatform

📈 The M&A scene in Ad Tech, MarTech, and Digital Media is back to pre-2022 levels, showcasing strong investor confidence and an active Q3 2024. This uptick highlights renewed opportunities for growth and innovation across digital marketing and media spaces. #AdTech #MarTech #DigitalMedia #MergersAndAcquisitions #DigitalMarketing #innovationtechnology #digitaltransformation LINK Mobility

“We were suddenly unable to match our digital marketing efforts with the bottom-line results as we used to, and that raised eyebrows in the boardroom,” Hazbay explained, noting their main question being: “Where is the revenue you promised or forecasted?” Sound familiar? Watch or read this great discussion from Google, Sainsburys and Wavemaker on how Marketing leaders can leverage AI-powered marketing tools not just to measure, but to anticipate business needs and position marketing as a vital growth lever in the boardroom!