The Future Of Social Media Advertising 🔮
Eyeota, a Dun & Bradstreet company
Eyeota is the global provider of addressable audience data for digital marketing. We are hiring!
Social is now second only to search in digital advertising, and every additional channel provides new opportunities and challenges for marketers. At present, 61.4 percent* of the global population uses social media, including 9 out of 10 internet users. Brands are seeking new and improved ways to leverage the power of social media, as each platform has transformed from its original organic state to a pay-to-play format.
In this month's Eye on the Industry Newsletter, we'll be examining all things Social Targeting, including how it can help brands be seen, and how defining an effective targeting strategy with audience data can drive advertising campaign performance.
How to Master Social Media Advertising eBook
Learn all about social targeting and how high-quality audience data can support your investments in social advertising and optimize campaign performance by downloading Eyeota's How to Master Social Targeting eBook.
This eBook provides an insightful overview of audience data on social media and includes:
Learn How Auto Brand Increased CTR by 90% on Facebook
An auto brand was planning to launch a new SUV and wanted to find new ways to specifically reach Facebook users intending to purchase SUV cars.
The Auto Brand managed to identify, reach & engage their in-market consumers on Facebook using Eyeota audience data, while also improving their digital campaign performance in the Australian market.
The results:
Social Targeting FAQ's
What social networks can I use Audience Data for audience targeting?
What are the benefits of using Audience Data on Social Channels?
How are audience profiles created?
How many profiles are available?
Ready to get started with Social Targeting?
The Data Desk team are on standby to support your social targeting needs. Get in touch with our Audience Specialists today to receive a FREE audience targeting plan.
As the Cookie Crumbles, Keep Up With Eyeota's Latest Updates
Recommended by LinkedIn
Kristina Prokop, GM of Digital Audiences at Dun & Bradstreet and Co-Founder at Eyeota recently spoke to ADWEEK to discuss how brands can thrive in a cookieless world.
As third-party cookie deprecation in Chrome is underway, this article offers insight into the future of the industry and key details to keep in mind to ensure that you’re prepared for advertising in a cookieless future.
Eyeota's Head of APAC, Trent Lloyd recently spoke to Mumbrella to discuss how brands are achieving success in a cookieless world. Trent illustrates what solutions hold the greatest promise in a cookieless world, what it looks like when a robust cookieless targeting strategy comes together, and provides examples of recent data-driven campaigns that delivered on brand goals.
Meet Eyeota and Dun & Bradstreet Teams at Industry Events
Meet us at Forrester's B2B Summit
5 - 8th May, Austin, TX, USA
Meet us at Ad Week Europe
14 - 16th May, London, UK
Meet us at the I-COM Summit Experience
14 - 17th May, Malaga, Spain
Meet us at IAB's Australia Data and Privacy Summit
15th May, New South Wales, Australia
Meet us at Programmatic Pioneers Summit
22 - 23rd May, London, UK
Meet us at IAB UK Engage
4th June, London, UK
Meet us at Cannes Lions
17 - 21st June, Cannes, France
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