The Guiding Principles for Addressability in the new Identity Landscape 📲
Eyeota, a Dun & Bradstreet company
Eyeota is the global provider of addressable audience data for digital marketing. We are hiring!
In the new era of advertising, addressability is key. And identity is core to maintaining addressability. Brands that are embracing the new identity landscape are finding approaches and tools that are capable of driving campaign results well beyond what they’d come to expect in a cookie-centric digital ecosystem.
In this month's edition of the Eye On The Industry Newsletter, we'll highlight the guiding principles that brands are embracing to maintain addressability in the new identity landscape.
Download our latest ebook to learn all about the solutions that are enabling new paths to addressability and how high-quality audience data can support marketers as they move into a cookieless future
3 Ways to Maintain Addressability in the new Identity Landscape
#1 - Enrich First-Party Data
Using audience data brands can model and enhance their limited first-party data to drive better insights, improve personalization and enhance omnichannel targeting to connect with their customers and prospects in a meaningful way.
#2 - Embrace ID-Agnostic Approach
No single identifier will emerge as a direct replacement for third-party cookies within the digital ecosystem. The most effective approach for brands is to leverage audience data that is ID-agnostic encompassing, mobile identifiers, hashed email addresses, IP addresses, contextual signals and more.
#3 - Execute Omnichannel Targeting
Using audience data allows brands to maintain addressability and overcome the increasing complexity of reaching consumers all digital touchpoints, including all browsers, audio, social channels, connected TV and digital out-of-home.
In this eBook, you'll learn about the identity solutions that are enabling new paths to advertising addressability, and will discover how high-quality audience data can support marketers as they move into a cookieless future.
Meet Eyeota and Dun & Bradstreet Teams at Industry Events
Meet us at IAB UK Engage
4th June , London, UK
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2 - 4th June, London, UK
Meet us at Cannes in Cairns
4 - 7th June, Cairns, Australia
Meet us at Cannes Lions
17 - 21st June, Cannes, France
The Data Desk team are on standby to support your omnichannel targeting needs. Get in touch with our Audience Specialists today to receive a complimentary audience targeting plan.
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