Navigate the Cookieless Era with Ease 🍪
Eyeota, a Dun & Bradstreet company
Eyeota is the global provider of addressable audience data for digital marketing. We are hiring!
With the industry moving towards privacy-focused targeting, the significance of obtaining and utilizing high-quality, certified audience data for prospecting and targeting has never been more crucial. As we approach the phase-out of third-party cookies, it is essential to revamp campaign strategies to adapt to the changing landscape of data-driven advertising. So, what innovative targeting strategies can you explore today to stay ahead of the curve?
We're here to help you navigate these changes with ease. Read on to learn more about Audience Data and how our Audience Specialists at the Data Desk can help you get started.
Need Support for Cookieless Targeting?
The Eyeota Data Desk Team Are Here to Help
Eyeota's Data Desk is your dedicated team of Audience Specialists that provide support and recommendations to achieve your campaign goals. The Audience Specialists team act as a comprehensive data partner, tailoring audience recommendations or building custom solutions for multi-channel targeted advertising on audio, connected TV, display, digital out-of-home, mobile, retail and social media networks, making it a one-stop shop for advertisers looking to maximize their campaign effectiveness.
Interested in harnessing the power of the Data Desk?
Access to the Data Desk is available and complimentary to anyone that is planning a data-driven marketing campaign.
Simply complete the audience targeting request form and our team will respond with an audience targeting plan tailored to your goals within 48 hours.
What can you expect to receive from the Data Desk?
The Data Desk will send you a tailored list of audience targeting profiles that will help you reach and engage your target audience across digital channels.
Our Audience Specialists search our extensive Audience Marketplace containing solutions from 70+ branded data partners and over 50,000 targetable profiles, to create a comprehensive list of audiences that can best help you to identify, reach and engage your target customers. Find an overview of the available audience targeting profiles below.
Eyeota Audiences
The Data Desk team are on standby to support your cookieless audience targeting needs. Get in touch with our Audience Specialists today.
As The Cookie Crumbles, Keep up with Eyeota's Latest Updates
Exciting news - we have teamed up with Proximic by Comscore, a leading provider of audience and content targeting solutions, to offer our full taxonomy of audience segments for contextual cookieless targeting. This expanded partnership empowers media buyers to craft custom contextual Predictive Audiences powered by 1,700+ Eyeota audience segments.
Eyeota's audience targeting data, along with our extensive network of 75+ branded data partners, powered by Universal ID ID5, can now be utilized by global advertisers on Adform's independent programmatic platform.
This collaboration between Eyeota, ID5, and Adform empowers advertisers to tap into high-quality, privacy-centric audience data for their programmatic campaigns in cookieless environments across the Americas, Asia, Europe, Australia, and New Zealand.
Eyeota partners with Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH). This global partnership will enable advertisers using the Vistar demand-side platform to leverage Eyeota audience data to plan and target their digital out-of-home campaigns, expanding their reach and optimizing their media spend.
Recommended by LinkedIn
Get your copy of the The Marketer's Guide to Targeting Post-Cookies by Eyeota and Digiday. This comprehensive guide dives into the evolving landscape of third-party cookies, reshaping how marketers can navigate post-cookie solutions.
Learn How IBM Decreased Campaign Cost by 46% with Predictive Audiences
Agency Eightbar used Predictive Audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit (CPEV). In addition, B2B Predictive Audiences significantly outperformed all targeting tactics.
Meet Eyeota and Dun & Bradstreet Teams at Industry Events
Meet us at Possible, an MMA Global Event
14 - 17th April, Miami, FL, USA
Meet us at Forrester's B2B Summit
5 - 8th March, Austin, TX, USA
Meet us at Ad Week Europe
14 - 16th May, London, UK
Meet us at the I-COM Summit Experience
14 - 17th May, Malaga, Spain
Meet us at IAB's Australia Data and Privacy Summit
15th May, New South Wales, Australia
Meet us at Programmatic Pioneers Summit
22 - 23rd May, London, UK
Meet us at Cannes Lions
17 - 21st June, Cannes, France
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Trade Surveillance || Ex-Dun & Bradstreet India
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