The Power of B2B Audience Data: How to unlock new opportunities and higher ROI 📈
Eyeota, a Dun & Bradstreet company
Eyeota is the global provider of addressable audience data for digital marketing. We are hiring!
It's no surprise that B2B advertising has undergone a major digital transformation, spurred by hybrid working environments. Last year, B2B ad spending hit an unprecedented $14.32 billion and eMarketer predicts digital ads to account for nearly 50 percent of all B2B ad spending by 2024. Likewise, 2023 will mark the first year that more than half of digital B2B ads will be placed on mobile, representing the realisation that today’s B2B buyers are no longer glued to their work desktops and laptops alone.
In this Eye On The Industry Newsletter, we're examining B2B Audience Data, and how bridging the gap between the personal and professional attributes of audiences, marketers can unlock new opportunities and higher ROI from their digital advertising investments.
Over 90% of Fortune 100 brands use Dun & Bradstreet and the D-U-N-S® Number to understand their target customers' Account Marketability Score, Company Growth, Financial Analytics, Spending Power and Purchase Intent. Experience the power of the D-U-N-S® for programmatic targeting and engage key decision makers with confidence on digital channels with Dun & Bradstreet's B2B audiences.
Read Eyeota's expert insights on B2B
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Meet Us at Industry Events in 2024
In the new year, Eyeota is set to attend many events in locations all over the globe! Visit the link below to see the events we will be attending for Q1 of 2024 and keep your eyes peeled for more that will be added soon.
Watch ATS Singapore 2023 Keynote
At ATS Singapore 2023, Eyeota's Co-Founder Kristina Prokop, discussed how marketers can use innovative and privacy-centric tactics to maintain addressability in the face of changing regulations, and adapt their digital targeting strategies today to engage their best audiences.