Navigating the New Identity Landscape 🧭
Eyeota, a Dun & Bradstreet company
Eyeota is the global provider of addressable audience data for digital marketing. We are hiring!
Welcome to the latest edition of the Eye On The Industry newsletter!
This month, we'll continue to explore the ways in which brands and media agencies can maintain addressability in the new identity landscape.
Alongside Ominichannel Targeting and the Enrichment of First Party Data, embracing an ID-Agnostic Approach, using Cookies, Contextual data, Universal IDs and more, is the next step to maintaining addressability and campaign success.
Continue reading to discover insights and solutions available to support you today 👇
What's Google's Reversal On Cookies Means For Advertisers, Publishers and the Industry
Google's decision to provide people with the choice to opt-in or opt-out of third-party cookies for tracking and targeting aligns with the growing emphasis on user privacy and control over personal data.
Our very own Kristina Prokop, General Manager of Audience Solutions at Dun & Bradstreet shares her insights into what this means for advertisers, publishers and the industry alike.
How We Are Supporting You
By delivering audience data powered by multiple identifiers, we ensure that brands can continue to reach users who have opted in and users out of cookies on Chrome, and extend that reach to users on cookieless browsers including Safari and Firefox, and cookieless channels such as audio, CTV, digital out-of-home, mobile and social.
Interested in optimizing your omnichannel targeting strategy through cookies and alternative IDs?
Achieve Omnichannel Campaign Success
In our latest eBook, How To Master Advertising in the Cookieless World eBook, we explore the benefits of ID-Agnostic targeting strategies for brands and media agencies in the new data landscape.
Discover a glimpse of what's inside the eBook 👇
Hear Kristina's Industry Leader Insights
Kristina Prokop, General Manager of Audience Solutions at Dun & Bradstreet spoke with ID5 as part of their industry leader insights series, hosted at the Cannes. Here's a sneak peak of what you'll hear 👇
Recommended by LinkedIn
How to Target Black Friday & Cyber Monday Audiences
Whether it's one to one targeting or driving awareness at a massive scale, Eyeota's How to Target Black Friday & Cyber Monday Audiences Guide is the blueprint to power your advertising campaigns with Black Friday & Cyber Monday audiences from best in class data brands & partners.
Browse our selection of Black Friday & Cyber Monday audiences segments built from behavioral, demographics, interests, intent, lifestyle and ownership insights. Activate our audience segments on all major demand-side and supply-side platforms to identify, reach and engage your best target customers on audio, connected TV, display, digital out-of-home, mobile and social channels.
Using Oracle? Easily Switch Your Audience Activation to Eyeota
As Oracle exits the market, Eyeota is here to help you maintain your campaign targeting using our extensive audience marketplace.
Download your Oracle to Eyeota audience segment transition guide today to find Eyeota Marketplace audience segments matched to Oracle audiences for an easy 1:1 switch over. Don't waste time, make the switch today to keep your campaigns running smoothly.
Meet us at Upcoming Industry Events
18-19 September, Cologne, Germany
7-10 October, New York, USA
Need help with campaign targeting?
The Data Desk team are on standby to support your omnichannel targeting needs. Get in touch with our Audience Specialists today to receive a complimentary audience targeting plan.
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