It’s the most wonderful time of year at NBCUniversal! Today, we are proud to announce dynamic new partnerships with the nation’s top brands that will help create an unforgettable holiday season for both marketers and consumers across our entire portfolio. This year our brands will have the opportunity to captivate, engage, and delight consumers at an unprecedented scale cross-platform during the most crucial shopping season of the year. Our annual slate of holiday programming kicks off this Thursday with the 98th Macy’s Thanksgiving Day Parade and it’s followed by beloved holiday specials, exciting live sports and hit daytime talk shows that will get fans of all ages in the holiday spirit. We couldn't be more excited to deliver another iconic holiday season to fans and brands. Read more here: https://lnkd.in/ewKEqAJS
NBCU Advertising & Partnerships
Advertising Services
New York, New York 25,270 followers
The official account of NBCUniversal Advertising & Partnerships.
About us
NBCUniversal Advertising & Partnerships represents a diverse portfolio of premium content, a suite of capabilities, and game-changing innovation that work together to build lasting connections with engaged audiences that drive real results. NBCU reaches audiences at scale across our portfolio of premium content of 14 networks, 40+ digital properties, and 225 million adults reached monthly. We activate audiences with best-in-class solutions and technology including data & targeting, custom creative, digital partnerships, and insights & measurement. We're constantly improving the viewing experiences, and efficacies for the industry by setting the new standard for partnership with increased engagement, scale, and impact. Discover how our portfolio can deliver real results for you.
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Updates
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Today, in partnership with Walmart, we announced new shoppable experiences and measurement capabilities to revolutionize live sports coverage starting Thanksgiving night. By bringing live shoppable elements across streaming and linear, on the eve of the biggest retail weekend of the year, we are making it easy for viewers to start holiday shopping from the comfort of home. As part of this collaboration, Walmart Connect is bringing the power of retail media and its reach to 145 million weekly omnichannel customers to linear TV, for the first time ever. Together, we are once again demonstrating the power of live programming and showcasing how TV can drive full funnel performance. Read more here: https://lnkd.in/en-zaHyq
NBCUniversal and Walmart Launch New Shoppable Experiences in Live Sports Across Linear and Streaming Ad Inventory
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Support small business and read our latest #NBCUOpenDoors blog featuring Jenna Horning of Bean's Ice Cream: https://bit.ly/40IDnpV
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At the 18th annual ADCOLOR Conference and Awards held in Los Angeles, members across the NBCUniversal community from Advertising & Partnerships, Corporate DEI, and the Studio Group convened for an unforgettable conference grounded in diversity, equity, and inclusion. This year’s theme centered around going “off mute” – and our NBCU attendees leaned in by exploring important conversations on inclusive storytelling, authentic representation, and the impact advertising can have on people’s lives. Thank you to ADCOLOR for hosting us!
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Earlier this month, at our NBCUniversal Offices in London, we hosted the first annual Global Lifestyle Voices Summit, in partnership with FINN Partners bringing together leading voices in travel and lifestyle to tackle a central question: “Are brands playing it too safe?”
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Last week in London, the NBCUniversal team participated in the Goodstuff Media Showcase, an annual event that brings together over 350 industry professionals and 85 leading brands managing £1.5B in global ad spend. The showcase provided a platform to present innovative marketing concepts and connect with key decision-makers. With a little help from Michael Scott from The Office, Caitlin Heed Senior Brand & Creative Strategist presented the concept for The Universal Fun Factory – an immersive experience that brings NBCUniversal’s iconic IP to life in a whole new way; complete with a life-size replica of The Office and even a stapler in jelly! Thank you to everyone who joined to see how NBCUniversal is continuing to innovate in brand partnerships and advertising.
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For “SNL’s” 50th season, NBCUniversal has partnered with Allstate to bring the entertaining chaos of Please Don’t Destroy into a custom spot with Allstate’s Mayhem. Allstate’s custom spot premiered during a commercial break in “SNL's” November 16th show and features the comedy trio nervously attempting to parallel park in front of an intimidating group of 8th grade boys, including Mayhem, and while struggling to focus, create their own “moment of Mayhem.” “Spanning five decades of culturally relevant and unique IP, 'Saturday Night Live' offers brands a platform for authentic alignment unlike any other. For the 50th season, we wanted to find brands who would lean into humor and trust the power of the show, and Allstate did just that," said Kimberly Francella-Faver, SVP, Brand Partnerships, NBCUniversal Advertising & Partnerships. “Please Don’t Destroy and Allstate’s Mayhem character not only complement one another comedically, but also stylistically as they both thrive in unpredictable environments. This combination was the perfect opportunity for dynamic storytelling that brings out the best of both worlds while remaining true to the show’s distinct creative spirit.” Watch the spot here: https://bit.ly/3Ohi3QT. Read the exclusive in Collider here: https://bit.ly/3AE8sk3
Parallel Parking with Please Don't Destroy (in Partnership with Allstate) - SNL
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With Peacock celebrating its fifth birthday in 2025, we looked back at the streamer’s 2024 highlights that played an essential role in maximizing media effectiveness for our advertising partners. Over the course of the year, Peacock dominated cultural conversation and broke streaming and viewership records, allowing marketers to reach consumers through a wide array of content, from the iconic Paris Olympics and Paralympics, to reality entertainment hits, to housing blockbuster movies. There is no doubt that Peacock will continue this momentum into 2025, leveraging NBCUniversal's growing IP and can’t-miss moments to open the door for innovative partnerships with clients of all sizes. Check out Peacock’s 2024 breakthrough moments here: https://lnkd.in/e3NynYiu
The Year of Peacock
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NBCUniversal is bringing the Bravoverse to Miami on November 23rd for Bravo Fan Fest! Our brand partners— Lexus, State Farm, Verizon, ViiV Healthcare, Wayfair, and The Wendy's Company —are turning up the excitement with unforgettable brand activations and immersive experiences for Bravoholics. “Bravo Fan Fest is the ultimate celebration for Bravoholics, combining everything they adore—chatting with their favorite Bravolebs IRL, snapping unforgettable candid moments, and diving headfirst into the expansive Bravoverse,” said Josh Feldman, Chief Marketing Officer, Advertising and Partnerships, NBCUniversal. “And at the same time, it’s the perfect opportunity for us to authentically connect our audiences with our brand partners. Together, we're crafting a spectacular and intimate experience that highlights every passion point of this vibrant fanbase in a new location.” This one-day celebration will be filled with surprises, larger-than-life moments, and face time with fan favorite Bravolebrities. It’s an event you won’t want to miss! Learn more about how our partners are shaping the event: https://lnkd.in/eQkECKq4
NBCUniversal's Bravo Fan Fest Brings the Heat to Miami With Immersive Brand Experiences
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#NBCUOpenDoors small business owner Jenna Horning learned her value as an entrepreneur growing Bean's Ice Cream since 2019. Learn about her inspiring story in our latest blog: https://bit.ly/3Z9lGPb
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