HERO

From all of us at HERO, we’d like to wish you a joyful and safe holiday season. Thank you to our HEROIC clients, partners, and team for an awesome year. Here’s to achieving even more together in 2025. Merry Christmas & Happy New Year! #HappyHolidays #TeamHERO #ThankYou

HERO’s very own Bec McCall sits down with Campaign Brief for a chat. Brisbane is buzzing, and Bec, our Group Creative Director, is ready to lead the charge. With the city evolving and global moments like the Olympics on the horizon, she’s excited to amplify Brisbane’s creative voice far beyond local borders. For Bec, creativity is all about connection and purpose. Awards, like HERO’s Cannes win, are the by-product of meaningful work—not the goal. She’s passionate about design that feels right, embracing diversity, and creating space for fresh ideas to thrive. Oh, and according to Bec, dogs (like her own Koda and Max) would make excellent creatives—living in the moment, staying curious, and always bringing the good vibes. Read more here: https://lnkd.in/gasTrnVu #advertisingandmarketing #advertising #marketing #brand #digitalmarketing #marketingagency #creativeagency #agencyleadership #agencylife #advertisingagency #brands #branding #creativeadvertising #boundlesscreativity

Psyched to announce, and congratulate, Shane Geffen on his incredibly well-deserved promotion to National Executive Creative Director at HERO! Since 2021, Shane has been the spark behind some of HERO’s most bold and impactful work. His leadership has fired up our teams to think bigger, move faster, and craft campaigns that truly connect. With Shane at the helm, it’s always about pushing boundaries creatively—and having a blast while doing it! With exciting new projects already on the horizon, we can’t wait to see how Shane continues to lead HERO’s creative vision to new heights. Oh, and his legendary biltong game? Still undefeated. Read more about Shane’s journey and plans for the future in Mumbrella. https://lnkd.in/g7butbJD #advertisingandmarketing #advertising #marketing #brand #digitalmarketing #marketingagency #creativeagency #agencyleadership #agencylife #advertisingagency #brands #branding #creativeadvertising #boundlesscreativity

Idemitsu, Japan's leading motor oil brand, has officially landed in Australia, launching its Nano-Tailored Oil exclusively via its new eCommerce channel. Globally known for its cutting-edge nanoscale technology, Idemitsu's IFG series is crafted to deliver unrivaled engine protection and peak performance, especially for Japanese vehicles, which dominate Australia's car market.   Aligning the synergies between Idemitsu’s philosophy of delivering precision in its formulas and the craftsmanship in Japanese fine dining, our team brought to life ‘The Pursuit of Perfection’ with an intimate launch event at Kisume for industry key opinion leaders and media, hosted by Gordie Waters from The Drivers Show podcast.   Our HEROes managed end to end event creative, production and guest list, within a PR and social strategy for the local launch.   #CreativeAgency #BoundlessCreativity #AgencyLife #IntegratedMarketing

Our recent launch event for the INSTAX Australia [Mind]ography campaign was mind blowing 🤯   We activated an exclusive experience at China Heights Gallery in Sydney to showcase the world’s first memories printed directly from the mind, with media and influencers joining for the unveiling. End to end event production, management, guest list and creative by HERO.   #HEROPR #EventManagement #CreativeAgency

Creative Hack Alert! What if the best creatives are actually... hackers? Our Creative Chairman, Ben Lilley, just returned from judging the LIA - London International Awards in Vegas, and he's got some amazing insights on how the most innovative work out there isn't just creative – it's hacking culture. From product names to AI, from chickens to Excel spreadsheets, the work that stood out this year brilliantly hacked the norm and turned those hacks into award-winning campaigns. But it wasn't just about the idea – it was about the craft and execution. And, if it made people laugh, even better. Want to know how to hack the system and land world-class creative that wins? Check out Ben’s exclusive report for Campaign Brief. https://lnkd.in/gzeszA9W #CreativityHacks #LIA2024 #HERO #McCann #CultureHacks #HERO #BoundlessCreativity #GlobalAndLocal #IndependentAgency 

Live from Vegas- Ben Lilley, our Creative Chairman, is judging the LIA - London International Awards and sharing insights straight from the jury room. He’s seeing a lot of purpose-driven work, but not all of it hits the mark. The best creative? It's product-led, culturally impactful, and unforgettable—turning everyday products into must-haves. Creativity shines when it’s authentic, whether for product or purpose. Read more here! https://lnkd.in/gaKRUkPN #advertisingandmarketing #advertising #marketing #brand #digitalmarketing #marketingagency #creativeagency #agencyleadership #agencylife #advertisingagency #brands #branding #creativeadvertising #judging #lasvegas

Check out HERO's Creative Chairman and Founder, Ben Lilley's latest reflection from Vegas, where he’s representing Australia on the LIA - London International Awards Integration and Direct jury! From hilarious Uber rides with "Jesus" to navigating hundreds of case films, Ben dives into the highs and challenges of judging at an international creative award show. Want to know what really gets the votes? Hint: It’s all about the feels! Read more in his exclusive piece for Campaign Brief. https://lnkd.in/grWHhHet #advertisingandmarketing #advertising #marketing #brand #digitalmarketing #marketingagency #creativeagency #agencyleadership #agencylife #advertisingagency #brands #branding #creativeadvertising #judging #lasvegas

Hot off the red carpet, Darcy Moore and Dee Salmin are the talk of the town after wearing the stunning pieces from the Millie Savage x Toyota C-HR Diamond collection to the 2024 Brownlow Medal. In collaboration with our Toyota agency village, creative for this impressive campaign was delivered by HERO, with PR and talent engagement by Red Havas. #advertisingagency #agencylife #marketing #integratedmarketing

Our groundbreaking [Mind]ography project for Instax FujiFilm has been recognised as this week's Best Ads winner for 'Best Interactive'. Thanks to guest judge Rich Levy, CCO, Klick Health, New York for the review - if we have an opening in our beta-test group you'll be the first to know. "My mind was literally blown when watching this video. If this truly functions as intended, it could change the way we all think about memories. Imagine a world where you can be present at an event - not having to photograph or take video - and later capture the essence of the event through your memories alone. Very cool idea. I'd love to be a part of the beta-test group." Have you watched the full film yet? Check it out via Best Ads below: https://lnkd.in/gzcAtDKu