The Montenegro Convention Bureau within the National Tourism Organisation of Montenegro presented the offer of the destination at the specialized fair of the congress industry "IBTM World", which took place from November 19 to 21 this year, in Barcelona.
The Montenegrin delegation was led by the President of the Executive Board of the National Tourism Organization of Montenegro, Miško Radjenović and the Director of the Montenegro Convention Bureau Aleksandra Maksimovic together with representatives of the Ministry of Tourism of Montenegro, at one of the most significant B2B events for the business travel industry.
On that occasion, Maksimović pointed out that this fair is an opportunity to present the unified MICE offer of Montenegro.
"For Montenegro, the development of this type of tourism is extremely important, first of all because it offers the possibility of overcoming seasonality and generating more income from tourism, considering that MICE events usually take place outside the main tourist season, most often on weekdays, and ensure a stable level demand, booking and revenue throughout the year. In addition, it is significant that business travelers stay longer and spend more per trip. The "bleisure" trend is noticeable - ie. combining business trips with an extended stay in the destination for leisure and fun, which is an opportunity for the growth of tourism, according to the new research," Maksimović said. At the stand of the Montenegro Convention Bureau, as part of the National Tourism Organization of Montenegro, the destination's offer was presented by local tourism organizations of TO Podgorica (Dragan Grnovic) Budva and Tivat (Tourism Organisation of Tivat), as well as Montenegro Stars Hotel Group(Spasenija Kika Puric), Hyatt Regency Kotor Bay Resort(Božović Lidija) , Luštica Bay Montenegro(Elnara Huseynova), Avala Resort & Villas(Nemanja Kuljic), Hilton Podgorica(Bojan Kovacevic), and travel agencies Explorer(EXPLORER D.O.O. Luka Bulatovic) , Meridian(Svetlana Radulovic), Luminalis Events(Natasa Spiric), Montenegro In Style(Korkut Oyal) and Venn Tour Balkan(Andri S.).