Man Bites Dog

Yesterday, Man Bites Dog's Claire Mason and Alison Sharpe joined forces with Winmark to host a thought-provoking breakfast roundtable on how to create powerful and effective B2B thought leadership in an AI-driven world. Check out Winmark's post below for the key takeaways and highlights 👇

Earlier this week, Man Bites Dog's Divisional Director, Duncan Sparke, joined a panel discussion hosted by The Financial Services Forum. The conversation explored the evolving role of content in asset management marketing, highlighting not only the critical importance of original, groundbreaking data but also the art of transforming that data into compelling stories. A big thank you to The Financial Services Forum for hosting such a thought-provoking discussion!

Are you passionate about creating visually stunning content that stands out in the B2B world? Man Bites Dog is seeking a Lead Designer to join our growing content team: https://lnkd.in/eD4c-_2Y   As a Lead Designer, you will be responsible for providing strategic design for B2B campaign content. You'll be creating corporate visual identities and building engaging reports, infographics and a range of other visual assets for high-profile campaigns that strive to make a positive impact on the world.   If you’re ready to take your design career to the next level, we would love to hear from you! You can read more and apply here: https://lnkd.in/eD4c-_2Y

Next week, Man Bites Dog will be hosting a breakfast roundtable in partnership with Winmark, the world’s leading network for the C-Suite. This exclusive event will explore how to craft impactful B2B thought leadership: https://lnkd.in/e9eDf5vX Our Founder & CEO, Claire Mason and Divisional Director, Alison Sharpe will explore how to supercharge C-suite business outcomes with B2B thought leadership and what makes the difference between a ‘Thought Follower’ and a ‘Thought Maker’ based on our recent #ThoughtMakers research. You can read more about the event and register in the link below 👇

Yesterday, we hosted an exclusive breakfast event bringing together senior marketing and sustainability leaders to explore how collaboration can drive growth while advancing their organisations’ sustainable transition. Our Associate Director, Sean Farrance-White led a discussion alongside a panel of sustainability and marketing experts: William Ray from CLS Holdings plc, Tracey Groves from DWF, Simon Badman from World Wide Generation and Stephanie Gomez from Gensler. Together, our panel discussed how a strong partnership between the CMO and CSO is a critical success factor for forward-thinking businesses today. They explored how to break down silos, unlock growth opportunities, and foster mutual support between these roles to build a more sustainable and profitable future. Here are some of the key takeaways from the session: 💡 Have a healthy debate: Marketing leaders have much to learn from sustainability leaders. And vice versa. A vigorous debate about how you talk about your sustainability credentials externally will make them more compelling.  💡 Data is your north star: But it's not everything. Telling a story that weaves it together is where you have the most impact.  💡Sustainability belongs in the C-suite: CSOs must have a seat at the table, and sustainability and ESG goals should be woven into every role in the boardroom. 💡There is no such thing as an ESG or Sustainability strategy – this should be your business strategy. 💡Start with the 'why': Anchor your marketing efforts in purpose. 💡If it feels easy, you're not doing it right: The sustainable transition is challenging—embrace it. Thank you to all our panellists and everyone who attended. Watch this space for the next edition of our Thought Makers event series. You can register your interest here: https://lnkd.in/eunVV_NG #B2BMarketing #ThoughtLeadership #ThoughtMakers #sustainability

Two of Man Bites Dog’s standout campaigns have been shortlisted for three B2B Marketing Awards tonight — the international gold standard for creativity and commercial excellence in B2B marketing. ⚡Our SHOCKED campaign on energy transition for GHD engineering is a finalist for both Best Thought Leadership Campaign and Best International Campaign. 🌱 The Sustainable CTO campaign on sustainable transformation for Intel Corporation is also a finalist for the highly coveted Best Thought Leadership Campaign.  Huge congratulations to our clients Intel Corporation and GHD and all the shortlisted companies. Discover more about campaigns here: https://lnkd.in/eushrA9Q

A unique aspect of the modern workplace is the presence of five distinct generations collaborating and working together. This convergence of age groups brings together unique values, communication styles, and expectations that can enrich the workplace—but also present unique challenges.   In our latest blog, Man Bites Dog’s Associate Director, Lauren Street, explores the dynamics of managing and engaging a multigenerational workforce. How can businesses and communication professionals support effective collaboration and mutual respect across generations to avoid conflict and ensure cohesion? 👉 Read more here: https://lnkd.in/eViUHJc6 #DiversityandInclusion #PeopleandWork #MultigenerationalWorkplace

🏗 Tomorrow, the Man Bites Dog team is attending the London Build Expo—the UK’s largest construction event. Don’t miss our workshop at 2pm in the Skills & Marketing Hub. Our Divisional Director, Duncan Sparke and Peter Hogg, UK Cities Director at Arcadis, will lead a session on: 'Using Thought Leadership to Drive Sales – A Case Study: The Sustainable Cities Index.' Sharing insights from our decade-long campaign, Duncan and Peter will explore how thought leadership can drive sales in the built environment sector 👉 https://lnkd.in/ejcabeKT. It is not too late to join us! You can register for free tickets here: https://lnkd.in/g3R-jAta.

AI disruption presents unprecedented growth opportunities for Professional Services firms as their clients race to harness its potential. The AI market opportunity is huge, with enormous potential up for grabs.    In our latest blog post, Man Bites Dog's Divisional Director, Alison Sharpe, shares actionable insights on how you can use thought leadership to promote your firm’s AI-related services and capabilities, driving business growth and winning the battle of intelligent brands.     👉 Read the full article here: https://lnkd.in/eZVM4GyV #AI #ThoughtLeadership #ProfessionalServices

Proud to share that Man Bites Dog has made The Wow Company's 'Most Admired Agencies' list in the Leadership category. Our purpose-driven approach and commitment to creating a lasting impact on the community were highlighted in the nominations. Congratulations to all the inspiring leaders and agencies in the list. Read more below 👇