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Using a one-size-fits-all approach can make it difficult to engage potential players. By targeting specific groups based on their interests and preferences, gaming companies can connect with the right audience. This not only improves the player experience but also opens up opportunities for increased revenue. How does this help the gaming ecosystem? - Gamers see more relevant ads, improving their overall gaming journey. - Game developers can increase game visibility and success by reaching the right audiences. - Hardware manufacturers can promote products to gamers looking to upgrade, driving sales. - Esports organizations can effectively connect with esports enthusiasts and sponsors. At Game Marketing Genie, our team focuses on targeted advertising strategies tailored for the gaming industry. Contact us today to discover how we can help you connect with your audience more effectively: https://hubs.la/Q02VLvfT0 #gamemarketinggenie #gamingagency #gamingcommunity #gamingecosystem #targetedads #adcampaigns #gamedevs #gamers #esports #gamehardware

Esports: Redefining the Future of Entertainment and Marketing! 🎮 Esports isn’t just about gaming; it’s a global cultural revolution. With millions of passionate fans and ever-growing engagement, it’s the perfect arena for brands to build authentic connections and lead innovative campaigns. Why Esports is the Next Big Thing for Businesses: Captures Gen Z & Millennials: Engaging the most dynamic and tech-savvy audience. Boosts Brand Interaction: With interactive, live, and immersive experiences. Builds Communities: Bridging the gap between brands and gaming enthusiasts. Pro Tip: Collaborate with Esports influencers, creators, and event organizers to amplify your brand's reach. Esports is more than a trend—it’s the future of entertainment. Are you ready to join the Esports revolution? Let’s connect and explore the endless possibilities! 🚀 #Esports #Gaming #Branding #NextLevelMarketing #iSUPREMEGaming #iSUPREME

𝐇𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐨 gamescom? 𝐋𝐞𝐭'𝐬 𝐓𝐚𝐥𝐤 𝐈𝐧𝐝𝐢𝐚 𝐆𝐚𝐦𝐢𝐧𝐠! The Indian gaming market is HUGE, and OpraahFx India's top influencer marketing agency, can help you conquer it. OP Gaming, our dedicated gaming vertical, manages India's biggest gaming creators. We craft impactful influencer campaigns to reach millions of engaged gamers. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐰𝐢𝐧 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚? 🇮🇳 𝐁𝐨𝐨𝐤 𝐚 𝐦𝐞𝐞𝐭𝐢𝐧𝐠 𝐚𝐭 𝐆𝐚𝐦𝐞𝐬𝐜𝐨𝐦! We'll discuss your goals and how we can help you achieve them. Comment below or DM us! Pranav Panpalia Mansi Gupta #Gamescom #IndiaGaming #InfluencerMarketing #opraahfx

Why should marketers think of gaming as a premium environment?- Steve Ford, SVP, Advertising, talks to The Drum "Gaming isn't just the future of entertainment -it's the now and it’s the present. With 3.2 billion gamers globally and a market expected to grow to $189bn in 2024, brands have a unique opportunity to engage with a diverse and captive audience. "From esports tournaments to streaming and influencers, gaming fosters tight-knit communities that are open to all, allowing creativity to thrive and connections to deepen. In gaming, everyone is welcome to play, to make the journey from zero to hero, irrespective of gender, race, location, disability, background, or skill. "Brands tapping into this special ecosystem can authentically forge connections with the next generation - who are tech-savvy, fast-growing, and open for meaningful engagement - in a way that is unparalleled when compared to other channels." #gaming #advertising #esports #brand #brandstrategy #thedrum

As a global leader in the gaming industry, Tencent has transformed the way games are marketed, building an empire through a combination of innovative strategies and community-driven engagement. From its massive portfolio of popular titles to its strategic acquisitions, Tencent has mastered the art of gaming marketing on a global scale. In our latest blog, we explore Tencent’s gaming marketing strategies, including how they leverage partnerships, in-game events, esports sponsorships, and influencer marketing to engage audiences. By creating immersive experiences, investing in community-building initiatives, and expanding globally, Tencent has become a powerhouse in gaming. https://lnkd.in/e7ekmpX3 Read how Tencent is shaping the future of gaming through its marketing excellence and community-driven approach. #Tencent #GamingMarketing #Esports #GamingCommunity #MarketingStrategies #Goybo #GameDevelopment #InfluencerMarketing #InGameMarketing #DigitalStrategy #TechTrends #GameMarketing #MobileGaming #GlobalBrand #EntertainmentIndustry

Dentsu India, in collaboration with IWMBuzz, owned and operated by IWM Publishing And Communication Pvt Ltd, has announced the third edition of the India Gaming Awards, scheduled for December 7, 2024, in Mumbai. This event will #recognize and celebrate the best in India’s #gaming and #esports sector. India Gaming Awards 2024 will gather prominent figures from across the gaming ecosystem, including #gamers, #publishers, #brands, and fan communities. This gathering aims to honor individuals and teams driving progress in gaming and e-sports in the country. Alongside the awards, Dentsu India will release the Dentsu Gaming Report, an in-depth analysis of the country’s #gamingecosystem. This report will provide valuable insights into the ambitions and challenges faced by #gamers, #developers, #influencers, #professionalathletes, #publishers, and #contentcreators while exploring #growthopportunities within the industry. Harsha Razdan, CEO, South Asia, dentsu Inc, highlighted the transformative potential within India’s gaming industry, noting that the company is strategically positioning the country to lead globally through initiatives like the awards and the #gamingreport. Narayan Devanathan, President and Chief Strategy Officer, South Asia, dentsu Inc, explained that the importance of this #collaboration with IWMBuzz Media is to focus on helping #brands tap into gaming and e-sports in a way that moves beyond typical marketing approaches. Siddhartha Laik, Founder, IWMBuzz, expressed excitement for the partnership, describing the launch of the Dentsu Gaming Report as a crucial shift for the country’s #gamingindustry, furthering the media network’s vision to improve gaming entertainment in India. https://lnkd.in/d369_dcb

Events like the Olympics aren't just about sports. Here’s how advertisers are leveraging at its best! Just the opening ceremony of the Paris Olympics 2024 was watched by over 31.3 million viewers. So, what could have been a better place to grab attention? Peacock, NBCUniversal's streaming service, leveraged it well and in a unique way. They partnered with Alex Cooper, host of the wildly popular "Call Her Daddy" podcast, to host interactive watch parties with celebrities and get their comments on the event. This was a smart move because: 👉 It attracts viewers who might not usually watch traditional coverage. 👉 It leverages the influence and dedicated followings of a famous celebrity. 👉 It makes watching sports more fun, engaging, and social. And in some cases, alternative streams like these even outdo the main broadcast in viewership. For advertisers, this trend is really beneficial. You can also use it by: 📍Partnering  with famous influencers to host engaging  events. 📍Sponsoring specific segments of events (like tech analysis for eSports). 📍Adding interactive elements like polls or quizzes during streams. 📍Sharing themed content before, during, and after the event. Instead of just buying ad spots, use more fun and conversational formats. This way you can connect with viewers in a more genuine way. What do you think about these alternative broadcasts? #marketing #events #reach

Strategic Marketing in Gaming As the global gaming market becomes increasingly saturated, with 40% of the world’s population now playing video games, effective marketing is more essential than ever. Game studios, spending about a quarter of their revenue on marketing, often misdirect these funds due to poor targeting, ineffective use of channels, and a lack of alignment between their development, marketing, and finance teams. To succeed, companies must focus on understanding their audience, aligning marketing with long-term goals, and using AI to optimize campaigns and boost engagement. In this competitive and high-risk industry, where familiar games dominate, smart marketing strategies are key to standing out and securing lasting success. #GamingIndustry #MarketingStrategy #AIinGaming #GameDevelopment #MarketSaturation #UserAcquisition #GamingTrends #DigitalMarketing #GamingSuccess #GamingInsights #GameMarketing #TechInGaming #CompetitiveGaming #GamingEconomics #MobileGaming #PlayerEngagement #MarketingInnovation #GamingBusiness #StrategicGrowth

🎮 The video games industry is rapidly evolving, and it's reshaping how gaming accessory brands should approach their marketing strategy. 🎮 From e-sports competitions to live influencer broadcasts, there's no shortage of events that offer brands unrivalled opportunities to engage with their target audiences, showcase innovations, and build deeper relationships within the gaming community. So how do the leading brands do it? 💡 In our latest blog post, Vincent Dufresne delves into how gaming events influence accessory marketing and provide insights on leveraging these occasions to boost brand visibility and sales. https://shorturl.at/11PN8 #Gaming #Marketing FINN Partners UK SPAG FINN Partners FINN Partners Ireland FINN Partners Singapore FINN Partners Global Travel

Moonrock is thrilled to announce that Cara Schwartz is joining our team as Chief Media Officer! 🚀 Cara has a storied history in media, brokering award winning deals in CPG, Food and Beverage, Service Industry, Tech, and numerous other product categories. With a stellar track record in connecting brands with gaming audiences, Cara has been instrumental in the success of some of the most iconic titles in gaming history, including Fortnite and Rocket League (Epic Games), Fallout and Skyrim (Bethesda Game Studios), Resident Evil and Street Fighter (Capcom), Predecessor (Omeda Studios), and Metalcore (METALCORE). Her expertise is truly unparalleled, and her leadership will drive our talented media team activating in traditional media, emerging media, and Web 3 spaces. Our CEO John Benyamine shared this enthusiasm: “Cara is the final piece of Moonrock’s 360-degree marketing approach. She will enhance our traditional and emerging media offerings, perfectly complementing our existing UGC, influencer, content, and physical activation strategies. We couldn’t be more excited to have her on board!” Stay tuned for more exciting updates on Moonrock’s media activations, including our current work with Epic Games, Omeda Studios, and more. If you’re looking to market your brand to the ever-elusive gaming audience, don’t hesitate to reach out! 🎮 📈 #DigitalMarketing #MarketingSolutions #AdvertisingSolutions #BrandGrowth #BrandStrategy #VideoGames