Unlocking Success in 2024: The Importance of Cookieless Solutions Going Forward 🍪
Eyeota, a Dun & Bradstreet company
Eyeota is the global provider of addressable audience data for digital marketing. We are hiring!
The shift away from third-party cookies has reshaped the marketing and advertising industry but it is nothing new. Google Chrome has been the only remaining browser that supports third-party cookies. On the 4th January 2024 Google announced that it will restrict access to third-party cookies to 1% of Chrome users, with the goal of phasing out cookies entirely by Q3 2024.
For advertisers and marketers, this is an opportunity and not a time of despair. Let's remember, the end of third-party cookies does not mean the end of third-party data. Third party data, powered by geo-based IDs, Universal IDs, contextual data and more, remains for advertisers and marketers to use customer insights, enhancing personalization and delivering omnichannel targeting experiences.
In this month's edition of the Eye On The Industry Newsletter we are exploring the ways in which advertisers and marketers can test and learn cookieless solutions today to get ahead of the changes in 2024. Read on for more.
Preparing for a Cookieless World
"It's been a challenging few years for the data-driven marketing space, and 2024 will still offer its share of curveballs. But the collective work that’s gone into cookieless solutions will also begin to coalesce in a way that will pave a smoother road for brands, agencies, and partners alike."
In this Eye On 2024 Blog, Dun & Bradstreet's SVP Digital Audiences North America & Global Operations, Marc Fanelli illustrates how advertisers can survive in a cookieless world.
We recently announced that Eyeota audience targeting data and our 75+ branded data partner audiences, powered by Universal ID, ID5, are now available for global advertisers to activate on the independent programmatic platform Adform.
Want to learn more about testing Cookieless Solutions for your advertising campaigns? Reach out to your Eyeota and Dun & Bradstreet account manager to find out more.
MarTech Podcast: Navigating The New Identity Data Landscape
For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices will become even more critical. Kristina Prokop, GM of Digital Solutions at Dun & Bradstreet and Co-Founder of Eyeota recently spoke to the MarTech Podcast and explored the dynamic global landscape of audience data and its impact on B2B businesses.
AdExchanger: What's Your Post-Cookie Plan Today?
Kristina Prokop recently spoke to AdExchanger to explain that it doesn’t matter how many times Google punts on cookie deprecation, and as an industry, we know where we need to go. She further illustrates the plan advertisers need to undertake today to be ready for the cookieless world.
2024 Predictions: Artificial Intelligence
"In 2023, AI took over marketing conversations. In 2024, it will take over marketing executions. The hype will fall away, and the legitimate, well-grounded capabilities that AI brings to our industry will experience a wave of accelerated adoption."
In this Eye On 2024 Blog, Dun & Bradstreet's GM of Digital Solutions & Co-Founder of Eyeota, Kristina Prokop discusses her 2024 predictions, and illustrates 3 ways in which AI will transform the data landscape
Recommended by LinkedIn
"Teams that rely on the data provided by third-party cookies will need to plan for not just one but a range of ways to access and develop invaluable customer information without cookies".
Eyeota & Digiday's Marketer’s Guide to Targeting Post-Cookies unpacks how approaches to third-party data are transforming how marketers are navigating the post-cookie solutions.
In this guide you will find:
Meet Eyeota at Industry Events
Meet us at CTV Connect
13 - 14th March, New York, NY, USA
Meet us at Ad:tech New Delhi
13 - 14th March, New Delhi, India
Meet us at Adobe Summit
26 - 28th March, Las Vegas, NV, USA
Meet us at Possible, an MMA Global Event
14 - 17th April, Miami, FL, USA
Need Help With Your Campaign Strategy and Cookieless Targeting?
Eyeota's Data Desk is your dedicated team of Audience Specialists that provide support and recommendations to achieve your campaign goals.
The Audience Specialists team act as a comprehensive data partner, tailoring audience recommendations or building custom solutions for multi-channel targeted advertising on audio, connected TV, display, digital out-of-home, mobile, retail and social media networks, making it a one-stop shop for advertisers looking to maximize their campaign effectiveness.
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