Massive congrats to all those who made it onto the Honour Board for its unveiling last week... even bigger thanks to those who were able to join us and share the love.
Last Wednesday we hosted 100 of our closest mates in the Young Henrys brewery for the unveiling of the 8 Years Proudly Pouring Honour Board. This is something we’ve been talking about internally for a couple of years now, as a unique, very YH way of expressing our gratitude towards all the awesome pub owners who have backed us. As those in the industry know, taps are bloody hard to get for independent brewers, and even harder to keep. The big guys are good at dangling huge rebates; and between them, they’re now locking away virtually 100% of a pub's tap real estate, which reminds me of back when I started in this game with Little Creatures 15 years ago. This only makes it more special to have been able to launch the Honour Board with the names of 67 venues (bars/pubs) between Brisbane and Melbourne, that have had a Young Henrys beer or cider consistently pouring for 8 years or more. Some of the venues have had our products on since we opened the doors over 12 years ago, and some just snuck in… but all are equally important to our business, and we are just as grateful for each and every one of them. This will be an annual event, adding names each year and bringing everyone back together to celebrate. Once their name is etched in gold… it’s there to stay, and they get a start at the party forever. Can’t wait to see who’s next!!!