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Want to know how to master Omni-Channel Advertising? ...Then come along to my panel at Programmatic Pioneers Summit on 22 May. We'll shed light on the tech and opportunities that brands can programmatically deliver on, and we’ll explore how to use this opportunity to align with future trends and measurement.

🤝What are you looking for in an ad measurement partner?🤝 Future-proof insights… regardless of whether the cookie crumbles or not? The ability to see across silos, like social platforms? Metrics that connect brand perceptions with performance outcomes? You’re not alone. Hear from The Trade Desk's Jennifer Ng about the value she has received from their partnership with DISQO. Go deeper with Jennifer in her full Q&A: https://hubs.li/Q02LHkyc0

There is no media metric Holy Grail 🏆 In today's complex video landscape, the relentless quest to find a yardstick by which we can compare and contrast different video channels is doomed. No matter how nice it would be to be able to package up some nice, tangible, or reportable impacts, comparing each channel and platform is not like comparing apples and apples 🍎 🍏 At Wavemaker, we’ve been testing how to contrast and compare with these adjustments of scale in mind by bringing it back to 'encounters'. By focusing on encounters, we are designing not just for media KPIs but how our audience think, feel and respond to advertising. As part of our Open Video 4.0 study, we analysed eight of the best reach-driving video platforms at various spend levels and different age cohorts. Samuel Olive, Head of Video shares more about our approach in The Media Leader 👇 https://lnkd.in/e5hHm_m9

Discover the untapped potential of advertising effectiveness in this Business News' feature, Unlocking the Triple Opportunity of Advertising Effectiveness. Research from Amplified Intelligence's founder, Karen Nelson-Field PhD, is at the forefront of this conversation, offering critical insights into attention metrics that are reshaping the future of ad performance. Learn how advanced attention-based tools can transform your advertising strategy into a triple win—for brands, consumers, and platforms alike. Don’t miss this must-read article for marketers striving to optimise ROI in an evolving media landscape. #amplifiedintelligence #attentionmetrics #advertisingindustry https://lnkd.in/gcNtYsZk

Addressability in advertising isn’t just good for marketers – it helps build a deeper emotional connection with consumers too. GroupM Nexus’ Ryan Storrar explains how unifying diverse data signals leads to a better understanding of consumer context and stronger relationships. Full article in the comments!

Adding some additional color, I’d like to highlight the advancements made with Amazon Ads' Performance+, which was introduced earlier this year. Performance+ is an AI-driven solution designed to enhance programmatic media buying. It enables advertisers to integrate key signals, set precise KPIs, and leverage Ad Relevance to optimize results effectively. Advertisers using Performance+ typically see a 51% improvement in acquisition costs compared to those relying on legacy approaches.

The secret to impact on digital channels: Start with creative optimisation and then move through to platform optimisation, that way you'll get the best of both worlds, as Jane and Richard conclude. This podcast is worth a listen!

The countdown is on! DV’s 2024 Global Insights: Americas webinar is tomorrow, May 23, at 10:00 am EST. Join us for an in-depth breakdown of the biggest ad tech trends impacting North America and LATAM. It’s not too late to register: https://buff.ly/3JSHuWy

Calling all Publishers! Don’t miss tomorrows webinar focusing on best practices to maximize your Q4 revenue 🚀

Are these questions ones which you have all the answers to...in a timely and wholistic way? 💰 Who is spending the most with my competitors? 📊 How does my market share compare across channels? 📈 How does my competitors’ campaigns perform compared to mine? If you’re after the inside edge on knowing how competing platforms are performing across the advertising landscape, Nielsen Ad Intel can help you with that. If your not sure you have the tools to answer these questions please reach out!