All of my 2020 LinkedIn posts (yep, all of them!)

2020 was quite a year, wasn’t it? We saw unprecedented devastation — but we also saw incredible growth and opportunities that were born from chaos.

When it comes to health innovation, we’re seeing mind-blowing development of tools and tech that will no doubt make this world a better place.

And when it comes to the superheroes behind that innovation, there’s a huge wealth of knowledge and resources to guide the way.

Check out all of my 2020 LinkedIn posts as I covered the evolution of the pandemic and what that means for the healthcare industry.

You’ll also find incredible conversations with some of the brightest minds out there — loaded with insights, advice, and crazy valuable information for any stage of your business.

Here are the 9 categories I organized all my posts into, in case you'd like to scroll through:

1. Healthcare Commercialization Strategy
2. Advice and Inspiration for Innovators
3. Healthcare Innovation
4. Building and Growing a Startup
5. Business Pivots
6. Personal Videos & Podcast Appearances from Yours Truly
7. Entrepreneurship
8. Customers and Sales
9. More Video Clips from My Podcast & Video Show

Let's do this!

1. Healthcare Commercialization Strategy

Commercializing an innovation is tough. Get some tips and insights across the whole innovation process, from ideation to development to launch and beyond.

• Your early adoption commercialization strategy should be iterative.
• Do you have the right primary entry timing strategy?
• Checklist: Cover the bases of your early adoption strategy.
• 4 steps to help discover your competitive advantage, with Yossuf Albanawi of Pilleve.
• The health innovator’s roadmap for co-creating truly awesome products: The 5 Co’s of Product Co-creation.
• How's your messaging? A lesson in mastering your use of keywords.
• There are no shortcuts to a winning strategy.
• A “one-size-fits-all” targeting strategy doesn’t work.
• 3 key co-creation friction points, with Pradeep Goel of Solve.Care.
• The 5 Co’s of product development.
• You can’t force market fit, with Eran Kabakov of Docola.
• When should you go to market? Hint: Not just when your product is developed!
• A B2C commercialization win, with Richard Lin of Thryveinside.
• Sometimes, you need to say “no” to big brand pilots.
• First to market vs. first to profit, with Pradeel Goel of Solve.Care.
• 5 questions innovators should consider when pricing an innovation.
• 4 steps to a solid distribution plan for your innovation.
• What’s your COIQ score? Take the assessment to see your chances of commercial success.
• The 5 must-have components in your early adoption strategy.
• Spoiler alert: There IS such a thing as over-branding.
• Checklist: Cover the bases of your early adoption strategy.
• How can they not see this?! With Lonny Stormo of POPS! Diabetes Care.
• Strategy Guide: The critical difference between launching and commercializing an innovation.
• Should you push back or stand out? With Pradeep Goel of Solve.Care.
• The only way to validate your idea, with Ariel Efergan of Pangea Medical.
• How to target the right market, with Jon Warner of Silver Moonshots.
• Why every innovator needs a framework: Key checkpoints and tips for success, with Jon Warner of Silver Moonshots.
• How startups can create value as they navigate healthcare's shift to risk-based models, with David Johnson of 4Sight Health.
• The key decisions to make for a successful commercialization, with Julie Mann of Holon Solutions.
• How foundational decisions and strategies impact commercialization success, with Julie Mann of Holon Solutions.
• Are you getting stuck in pilot purgatory? With Varun Goyal of Illuminate Health.
• Who’s laughing now? The upside of a risky market strategy, with Emrah Gultekin of Chooch AI.
• How to pinpoint the clinical problem and leverage the unmet need for your new tech, with Kimon Angelides of Stealth… Health.

2. Advice and Inspiration for Innovators

Did I mention that commercializing an innovation is tough? Keep your head up and remember to cover your bases along the way.

• Comic: Beware of the HiPPO in the room!
• 4 lessons learned from serial health tech entrepreneurs (with more than 15 companies between them!).
• The Trough of Sorrow is real and I feel you. 
• 3 challenges health innovators must overcome.
• Commercializing a healthcare innovation is hard. Stay the course.
• The CEOs of today are the kings of the past, with Ruchin Kansal of Kansal & Company.
• 3 challenges that require innovators to interlace business and clinical skills, with independent healthcare consultant Erkan Hassan.
• Create evidence or you will fail in healthcare — a quote from Michael Bidu of INTERFACE Health Society.
• You have to see yourself as equal to the partner — a quote from Daniel Levitt of Bioz.
• Do you have that passion? With Yossuf Albanawi of Pilleve.
• “Build it and they will come” doesn’t work for startups — a quote from Lee Greene of Stuward.
• I’m not a patient, I’m a person — a quote from Lonny Stormo of POPS! Diabetes Care.
• Building something that works and saves lives is the fun part of this business — a quote from Larry Jasinski of ReWalk Robotics.
• Don’t stray too far from base, with Farrukh Khan of Inference Analytics.
• If you build first and market later, you’ll have a beautiful solution that nobody wants to buy — a quote from Richard Lin of Thryveinside.
• Don’t fall into the pit of assumptions, with Katherine Jin of Kinnos.
• Every obstacle is an opportunity to show how good you are — a quote from Jorge Sanchez of Sentinel Healthcare.
• Envision a world you sought to create, and use it as your north star — a quote from Yossuf Albanawi of Pilleve.
• Tips to help you survive the “Trough of Sorrow.”

3. Healthcare Innovation

Let's call this innovation 101: insights, definitions, considerations, and observations from some very smart innovators.

• The 3 lenses of innovation.
• 95% of new innovations fail. How will you beat the odds?
• The lowdown on disruptive vs. sustaining innovation.
• The impact of COVID-19 on the commercialization cycle, with Dr. Joe Kvedar, President of the American Telemedicine Association (ATA).
• The biggest difficulties in healthcare innovation, with Kimon Angelides of Stealth… Health.
• Many health innovators will launch a solution… few will commercialize it.
• Infographic: Avoid the pitfalls of health innovation.
• The curious case of a health system that’s actually prioritizing innovation, with Pothik Chatterjee of LifeBridge Health.
• Just because your innovation is superior doesn’t mean you’ll find commercial success.
• Collaborate with stakeholders to rise above the noise.
• I dare you to stand out.
• Health innovation from the operating room to the board room, with David Pearlstone of DicomDirector.
• Getting ready for “the day after,” with Eran Ofir of Somatix.
• Dual transformation in incumbent healthcare organizations, with David Johnson of 4Sight Health.

4. Building and Growing a Startup

The life of a startup… there’s nothing like it! Glean some tips and insights on creating your company, navigating finances, and launching with top-notch strategy.

• Is your team aligned with your company stage? With Pradeel Goel of Solve.Care.
• Do this with your capital, with Dr. Joe Kvedar, President of the American Telemedicine Association (ATA).
• How has venture capital changed? With Richard Lin of Thryveinside.
• Infographic: Use art and science to capture your story’s DNA.
• The fundraising proposition: Efficiency vs. revenue, with Ana Gomez del Campo of Surefhir.
• What is a camel startup? With Farrukh Khan of Inference Analytics.
• The unicorn business, with Ruchin Kansal of Kansal & Company.
• Ebook: How to build the right team to launch and commercialize a healthcare innovation.
• You need to start with the problem, with John Hui of Twiage.
• Are you doing this when you pitch investors? With Larry Jasinski of ReWalk Robotics.
• Relationship building, pivots, and making a difference, with Hila Goldman-Aslan of DiA Imaging Analysis.
• Slicing pie: A better model for splitting equity in early stage innovation, with Mike Moyer of Fair and Square Ventures.
• Finding order in chaos: How to launch in a rapidly changing healthcare landscape, with Anthony Dohrmann of Electronic Caregiver.
• The investor triangle for health innovations, with Jo Bhakdi of Quantgene.
• How to successfully take the B2C approach, with Satish Movva of CarePredict.
• How VC funding has changed, with Richard Lin of Thryveinside.
• Think twice before launching B2C: How this innovator’s B2B strategy skyrocketed his award-winning wearable tech, with Satish Movva of CarePredict.
• How has pitching investors changed? With Ana Gomez del Campo of Surefhir.

5. Business Pivots

It’s a huge decision to pivot your business, but sometimes, you can’t ignore the signs. Learn how to know if pivoting is the right move, and how exactly to go about it.

• Ebook: 11 wildly successful business pivots in disruptive times.
• Are you hot, warm, or cold? With Dr. Joe Kvedar, President of the American Telemedicine Association (ATA).
• Samsung’s wildly successful business pivot.
• How the Staples business pivot paid off — and smashed Office Depot.
• How a quick COVID pivot got Clearstep featured on TechCrunch, with Adeel Malik of Clearstep.
• Worksheet: Pivot strategy builder.
• Amazon’s business pivot from bookstore to world’s largest retailer.
• Pivot or fail?
• How Netflix’s business pivot changed the face of entertainment.
• Should you pivot your business model in response to COVID-19? With Adeel Malik of Clearstep.
• The incredible business pivot of the theater and film industries during the Great Depression.
• The Martin Guitar Company’s savvy business pivot trio.
• Not every pivot is a bad pivot, with Ruchin Kansal of Kansal & Company.
• What are you missing in your pivot strategy? With Fereydoun Taslimi of Sensorscall.
• How Procter & Gamble changed the game: the business pivot that invented the soap opera.
• 6 critical pivot lenses to examine your business through.
• Turn this crisis into your success! 6 critical pivot lenses you need to look through.
• How HID Global adapted a hospital-based solution for COVID-19, with Sheila Loy of HID Global.
• How a big company pivots like a lean startup, with Sheila Loy of HID Global.

6. Personal Videos & Podcast Appearances from Yours Truly

Man, I love creating video content. Check out some of my musings, along with my favorite clips from the podcasts and video shows I had the pleasure of joining.

• Focus on the must-haves first. (HIMSSCast)
• MobiHealth News featured article on my work: Patient co-creation is a tall, but worthwhile, order for health innovators.
• Why P&G is the king of co-creation. (Connected Health Conference)
• Do you have a competitive advantage like this? (HR Maximizer)
• A shoutout about my fireside chat with Impetus Digital.
• 4 myths of patient co-creation. (Connected Health Conference)
• Lesson from a 4-year-old: when you fail, you’re getting better.
• Launch or commercialize? (Beers with Max)
• MobiHealth News & HIMSS write-up about my work and joint webinar on COVID-19 business pivots.
• How has your business shifted? (Digital Executive)
• I can’t believe our podcast is 2 years old! Thank you and cheers!
• Do these things to avoid “pilot purgatory.” (Redox)
• Innovation in 5 days — an amazing example of innovating on a dime.
• The best path to product-market fit. (HR Maximizer)
• How to find your opportunities in chaos. (HIMSSCast)
• I have a question for you: What business challenges are you facing right now?
• The top 3 things your big idea needs. (HR Maximizer)
• My interview on The Redox Podcast with Niko Skievaski.
• How can we really fix healthcare? (Digital Executive)
• You need to ask these tough business questions. (HIMSSCast)
• Jugging family and work from home is HARD!
• Legacy DNA customer testimonial from Stacie Ruth of AireHealth.
• The virtual care genie is out of the bottle… now what? (Redox)
• Help your pilot strategy rise above the noise. (Redox)
• Check out my interview on The Digital Executive podcast.
• If you’re doing something innovative, the time is NOW. (Beers with Max)
• Webinar — Spin crisis into success: How to evolve your healthcare startup beyond COVID-19.
• My mission hasn’t changed. (Beers with Max)
• Take this lesson from Starbucks. (Connected Health Conference)
• Hope is not a strategy. (Beers with Max)
• Webinar — How to build your most viable and profitable pivot strategy (and nail it!)
• Pivot your business with clarity and confidence.
• Innovation is birthed from chaos. (Beers with Max)
• My little celebration to welcome the new year.
• Happy holidays from the Legacy DNA team.

7. Entrepreneurship

Life and business tend to morph together, don’t they? Check out some excellent thoughts and tips on living the #entrepreneurlife — highs and lows included.

• Let’s talk about making the wrong choice, in business and life.
• A great quote about success, failure, and courage from Winston Churchill.
• Do you have the guts to innovate? With Ariel Efergan of Pangea Medical.
• Throw us the money! With Ana Gomez del Campo of Surefhir.
• Do you have what it takes to be an entrepreneur? With Fereydoun Taslimi of Sensorscall.
• Is this what success looks like? With Evan Ehrenberg of Clara Health.
• How to keep moving with your hair on fire, with Varun Goyal of Illuminate Health.
• Don’t get lost in the fog, with Ana Gomez del Campo of Surefhir.
• Will you dare to be different? With Jorge Sanchez of Sentinel Healthcare.
• 3 things that make a health entrepreneur, with David Huizenga of Moterum Technologies.
• That glorious a-ha moment! With Ana Gomez del Campo of Surefhir.
• The pessimist complains about the wind. The optimist expects the wind to change. The leader adjusts the sails.
• Starve distractions. Feed focus. With Lee Greene of Stuward.
• I’ve never met an entrepreneur who hasn’t felt like they’re in a rut at some point or another. 
• The power of empowerment, with Jorge Sanchez of Sentinel Healthcare.

8. Customers and Sales

Sales, sales, sales. They’re the lifeblood of our business. Learn how to get better at securing customers and keeping them.

• I was stuck in the friend zone!
• If you really want to make money in healthcare, understand your customer — a collection of wisdom from my podcast guests.
• How well do you know early vs. mainstream customers?
• Do you know your customer? With Katherine Jin of Kinnos.
• How to make customers flock to you, with Daniel Levitt of Bioz.
• Your tech won’t sell itself… so do this, with Lonny Stormo of POPS! Diabetes Care.
• When to make a sales pitch: The 5A Framework.
• Understand who you’re engaging with, with Kent Dicks of Life365.
• Free tipsheet: 3 virtual communication tips for building better relationships.
• Your clients remember the helpers, with John Hui of Twiage.
• Free worksheets: 3 ways to improve your virtual relationships (and sales).
• What is the sales journey? Why use the 5A framework to know when to ask for the sale?
• Zero in on your beachhead market, with Daniel Levitt of Bioz.

9. More Video Clips from My Podcast & Video Show

Featuring topics like the telehealth market, millennials in health innovation, and some more cool stories from my show guests.

• Will advances in telehealth stick? With Dr. Joe Kvedar, President of the American Telemedicine Association (ATA).
• Breaking free from discrimination in the workplace, with Evan Ehrenberg of Clara Health.
• This digital health trend has gone global, with Lee Greene of Stuward.
• From school project to successful startup, with Katherine Jin of Kinnos.
• Know what game you’re playing, with Michael Bidu of INTERFACE Health Society.
• How can you help me? With Eran Kabakov of Docola.
• Millennial disruption, with Evan Ehrenberg of Clara Health.
• What’s driving telehealth, with Kent Dicks of Life365.
• 3 huge changes in telehealth, with Dr. Joe Kvedar, President of the American Telemedicine Association (ATA).
• A post-pandemic scenario, with John Hui of Twiage.
• The catalyst that finally launched telehealth, with Dr. Joe Kvedar, President of the American Telemedicine Association (ATA).
• An amazing example of healthcare consumerization, with David Huizenga of Moterum Technologies.
• We’re at healthcare’s tipping point, with Jo Bhakdi of Quantgene.
• Telemedicine is here to stay. What to expect the day after, with Dr. Joe Kvedar, President of the American Telemedicine Association (ATA).
• How to bridge the gap between innovators and healthcare systems, with Pothik Chatterjee of LifeBridge Health.

Thanks for meeting me all the way at the bottom! Don’t forget to follow me on LinkedIn and Twitter if you haven't already. And subscribe to my podcast and video show, The Health Innovators Show, on YouTube and wherever you get podcasts.

+ 𝑭𝒐𝒍𝒍𝒐𝒘 𝒂𝒏𝒅 🔔 𝑪𝒍𝒊𝒄𝒌 𝒕𝒉𝒆 𝒃𝒆𝒍𝒍 𝒇𝒐𝒓 𝒎𝒐𝒓𝒆 𝒊𝒏𝒔𝒊𝒈𝒉𝒕𝒔